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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Image Research

  • Global Advertising Campaign

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Website Development

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Reader Satisfaction

  • Brand Development

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding Attrition

  • Trade-off Pricing Research

  • Staff Surveys

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Sports Facility Survey

  • Driving business growth

  • Affinities Partner

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us