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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Brand Development

  • Comms testing alongside NPD

  • Website Development

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Understanding Attrition

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Reader Satisfaction

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Strategic Brand Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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