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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Housing Scheme Test

  • Loyalty Scheme

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Brand Image Research

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Staff Surveys

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Understanding Attrition

  • Strategic Brand Development

  • Driving business growth

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Visitor Survey

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us