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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Staff Surveys

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Engaging adults back into education

  • Tourism Focus Groups

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Brand Image Research

  • Understanding Customer Pricing

  • Brand Development

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • New Expert Information Product

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Driving business growth

  • Website Development

  • Luxury In-store Display

  • Global Advertising Campaign

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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