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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Brand Development

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Website Development

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Public Consultation - Waste

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Driving business growth

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Staff Surveys

  • Understanding Local Business Needs

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us