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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Brand Development

  • Product Development using Ethnography

  • Luxury In-store Display

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Sports Facility Survey

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Website Development

  • Plasterboard Packaging Research

  • Visitor Survey

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Strategic Brand Development

  • New Expert Information Product

  • Broker Relationship Survey

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Understanding Attrition

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us