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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Brand Development

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Website Development

  • Sports Facility Survey

  • Housing Scheme Test

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Strategic Brand Development

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Luxury In-store Display

  • Visitor Survey

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us