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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Broker Relationship Survey

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Visitor Survey

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Brand Image Research

  • Brand Development & Product Screening

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Website Development

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Affinities Partner

  • Communication: New and existing financial products

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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