Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Loyalty Scheme

  • Brand Development

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Brand Image Research

  • Understanding Attrition

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Driving business growth

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Affinities Partner

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Luxury In-store Display

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • New Expert Information Product

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Website Development

  • Visitor Survey

  • Broker Relationship Survey

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us