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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Affinities Partner

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Driving business growth

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Understanding Attrition

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Housing Scheme Test

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Brand Image Research

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Brand Development

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Audience Development Plan

  • Prototype Evaluation

  • Reader Satisfaction

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us