Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Global Advertising Campaign

  • Visitor Survey

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Brand Development

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Website Development

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Engaging adults back into education

  • International Satisfaction & Development

  • Driving business growth

  • Understanding Attrition

  • Loyalty Scheme

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us