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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • New Expert Information Product

  • Website Development

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Brand Development

  • Affinities Partner

  • Driving business growth

  • Product Development using Ethnography

  • Luxury In-store Display

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Public Consultation - Waste

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us