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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Driving business growth

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Staff Surveys

  • Website Development

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Audience Development Plan

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Affinities Partner

  • Brand Image Research

  • Engaging adults back into education

  • Comms testing alongside NPD

  • New Expert Information Product

  • Brand Development

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us