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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Image Research

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Brand Development

  • Sports Facility Survey

  • Understanding Attrition

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • International Satisfaction & Development

  • Driving business growth

  • Prototype Evaluation

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Loyalty Scheme

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Website Development

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Tourism Focus Groups

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us