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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Driving business growth

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Website Development

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Affinities Partner

  • Brand Development

  • Engaging adults back into education

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Reader Satisfaction

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Brand Image Research

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us