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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Staff Surveys

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Loyalty Scheme

  • Sports Facility Survey

  • Website Development

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Strategic Brand Development

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Understanding Attrition

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Affinities Partner

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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