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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • International Satisfaction & Development

  • Reader Satisfaction

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Website Development

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • New Expert Information Product

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Audience Development Plan

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Strategic Brand Development

  • Loyalty Scheme

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Driving business growth

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Staff Surveys

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Brand Development

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us