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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Brand Development & Product Screening

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Visitor Survey

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Website Development

  • Driving business growth

  • Public Consultation - Waste

  • Brand Image Research

  • Revitalising Existing Brand

  • Staff Surveys

  • Strategic Brand Development

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Brand Development

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us