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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Driving business growth

  • Compliance Mystery Shopping

  • Visitor Survey

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Brand Development

  • Competitor Mystery Shopping

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Development of the Direct Offering

  • Understanding Attrition

  • Audience Development Plan

  • Website Development

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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