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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Website Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Affinities Partner

  • Understanding Attrition

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Driving business growth

  • Visitor Survey

  • Competitor Mystery Shopping

  • Staff Surveys

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Brand Image Research

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Audience Development Plan

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us