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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Strategic Brand Development

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Brand Development

  • Understanding Attrition

  • Global Advertising Campaign

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Staff Surveys

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Broker Relationship Survey

  • Audience Development Plan

  • Driving business growth

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Tourism Focus Groups

  • Housing Scheme Test

  • Website Development

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • International Satisfaction & Development

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us