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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Brand Image Research

  • Brand Development

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Affinities Partner

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Website Development

  • Understanding Attrition

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Loyalty Scheme

  • Tourism Focus Groups

  • Strategic Brand Development

  • Trade-off Pricing Research

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us