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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Website Development

  • Global Advertising Campaign

  • Audience Development Plan

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Brand Development

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Tourism Focus Groups

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Affinities Partner

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Luxury In-store Display

  • Loyalty Scheme

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Understanding Attrition

  • Visitor Survey

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us