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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Visitor Survey

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Staff Surveys

  • Reader Satisfaction

  • New Expert Information Product

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Website Development

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Representative panel building

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us