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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • New Expert Information Product

  • Housing Scheme Test

  • Audience Development Plan

  • Website Development

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Staff Surveys

  • Affinities Partner

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Driving business growth

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us