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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Visitor Survey

  • Revitalising Existing Brand

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Brand Development

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Website Development

  • Product Development using Ethnography

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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