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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Website Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Brand Development

  • Strategic Brand Development

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Visitor Survey

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Driving business growth

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • New Expert Information Product

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us