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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Affinities Partner

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Brand Development

  • Plasterboard Packaging Research

  • Visitor Survey

  • Website Development

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Driving business growth

  • Staff Surveys

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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