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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Website Development

  • Audience Development Plan

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Brand Development

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Reader Satisfaction

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Brand Image Research

  • Compliance Mystery Shopping

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • New Expert Information Product

  • Visitor Survey

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us