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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Strategic Brand Development

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Revitalising Existing Brand

  • New Expert Information Product

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Affinities Partner

  • Housing Scheme Test

  • Brand Image Research

  • Understanding Attrition

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Prototype Evaluation

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Brand Development

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Audience Development Plan

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Driving business growth

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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