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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Loyalty Scheme

  • Brand Development

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Reader Satisfaction

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us