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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Staff Surveys

  • Reader Satisfaction

  • Affinities Partner

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Luxury In-store Display

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Brand Image Research

  • Driving business growth

  • Visitor Survey

  • Engaging adults back into education

  • New Expert Information Product

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Brand Development

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us