Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • New Expert Information Product

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Brand Development

  • Affinities Partner

  • Driving business growth

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Development of the Direct Offering

  • Website Development

  • Broker Relationship Survey

  • Brand Image Research

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us