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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Comms testing alongside NPD

  • Brand Development

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Brand Image Research

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Loyalty Scheme

  • Sports Facility Survey

  • New Expert Information Product

  • Staff Surveys

  • Understanding Attrition

  • Housing Scheme Test

  • Website Development

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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