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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Brand Development

  • New Expert Information Product

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Driving business growth

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Brand Image Research

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Website Development

  • Luxury In-store Display

  • Visitor Survey

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Affinities Partner

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us