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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Driving business growth

  • Public Consultation - Waste

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Product Development using Ethnography

  • Brand Development

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Engaging adults back into education

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Visitor Survey

  • Staff Surveys

  • Affinities Partner

  • Website Development

  • Developing marketing materials for new products

  • Brand Image Research

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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