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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Brand Development

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Understanding Attrition

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Website Development

  • Visitor Survey

  • Loyalty Scheme

  • Prototype Evaluation

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Affinities Partner

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Driving business growth

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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