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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Affinities Partner

  • Comms testing alongside NPD

  • Driving business growth

  • Sports Facility Survey

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Website Development

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Strategic Brand Development

  • Brand Development

  • Tourism Focus Groups

  • Visitor Survey

  • Staff Surveys

  • Broker Relationship Survey

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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