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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Loyalty Scheme

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Strategic Brand Development

  • Reader Satisfaction

  • Engaging adults back into education

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Website Development

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Comms testing alongside NPD

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us