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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Public Consultation - Waste

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Sports Facility Survey

  • Audience Development Plan

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • New Expert Information Product

  • Broker Relationship Survey

  • Driving business growth

  • Brand Development

  • Website Development

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Brand Image Research

  • Understanding Local Business Needs

  • Visitor Survey

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us