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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Driving business growth

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Understanding Attrition

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Affinities Partner

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Trade-off Pricing Research

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Reader Satisfaction

  • Housing Scheme Test

  • Website Development

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Staff Surveys

  • Communication: New and existing financial products

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Brand Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us