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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Brand Image Research

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Brand Development

  • Understanding Customer Pricing

  • New Expert Information Product

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Website Development

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us