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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Engaging adults back into education

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Visitor Survey

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • International Satisfaction & Development

  • New Expert Information Product

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Driving business growth

  • Broker Relationship Survey

  • Brand Image Research

  • Housing Scheme Test

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Staff Surveys

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Strategic Brand Development

  • Brand Development

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Website Development

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Reader Satisfaction

  • Audience Development Plan

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us