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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Understanding Attrition

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Visitor Survey

  • Brand Development

  • Sports Facility Survey

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Product Development using Ethnography

  • Affinities Partner

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Brand Image Research

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • New Expert Information Product

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Website Development

  • Driving business growth

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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