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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Engaging adults back into education

  • Loyalty Scheme

  • Staff Surveys

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Visitor Survey

  • Affinities Partner

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Revitalising Existing Brand

  • Website Development

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Brand Image Research

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Brand Development

  • Sports Facility Survey

  • Luxury In-store Display

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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