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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Driving business growth

  • Competitor Mystery Shopping

  • Visitor Survey

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Website Development

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Audience Development Plan

  • Housing Scheme Test

  • Prototype Evaluation

  • Luxury In-store Display

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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