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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Loyalty Scheme

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Driving business growth

  • Luxury In-store Display

  • Engaging adults back into education

  • Brand Development

  • Tourism Focus Groups

  • Understanding Attrition

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Public Consultation - Waste

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Visitor Survey

  • Broker Relationship Survey

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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