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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Development of the Direct Offering

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Understanding Attrition

  • Brand Image Research

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • New Expert Information Product

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Prototype Evaluation

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Staff Surveys

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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