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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding Attrition

  • Affinities Partner

  • Website Development

  • Luxury In-store Display

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Brand Development

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Visitor Survey

  • Brand Image Research

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Communication: New and existing financial products

  • Driving business growth

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • International Satisfaction & Development

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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