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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Competitor Mystery Shopping

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Visitor Survey

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Website Development

  • New Expert Information Product

  • Affinities Partner

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Audience Development Plan

  • Sports Facility Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Reader Satisfaction

  • Driving business growth

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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