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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Audience Development Plan

  • Affinities Partner

  • Trade-off Pricing Research

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Housing Scheme Test

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Staff Surveys

  • Visitor Survey

  • Plasterboard Packaging Research

  • Brand Image Research

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Website Development

  • Driving business growth

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Brand Development

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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