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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Visitor Survey

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Affinities Partner

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Sports Facility Survey

  • Website Development

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Brand Development

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Brand Image Research

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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