Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Sports Facility Survey

  • Visitor Survey

  • Representative panel building

  • Reader Satisfaction

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Engaging adults back into education

  • New Expert Information Product

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Understanding Attrition

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Website Development

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us