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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Website Development

  • Luxury In-store Display

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Public Consultation - Waste

  • Audience Development Plan

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Brand Development

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Loyalty Scheme

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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