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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Reader Satisfaction

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Staff Surveys

  • Public Consultation - Waste

  • Understanding Attrition

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Website Development

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Brand Development

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • International Satisfaction & Development

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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