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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Waste

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Audience Development Plan

  • Product Development using Ethnography

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Strategic Brand Development

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Affinities Partner

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Sports Facility Survey

  • New Expert Information Product

  • Developing marketing materials for new products

  • Visitor Survey

  • Brand Development

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Understanding Attrition

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Website Development

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Driving business growth

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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