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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Engaging adults back into education

  • Website Development

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Tourism Focus Groups

  • Loyalty Scheme

  • Housing Scheme Test

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Brand Image Research

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Affinities Partner

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Product Development using Ethnography

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Trade-off Pricing Research

  • Prototype Evaluation

  • International Satisfaction & Development

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us