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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Reader Satisfaction

  • Brand Image Research

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Visitor Survey

  • Staff Surveys

  • Competitor Mystery Shopping

  • Driving business growth

  • Understanding Attrition

  • Audience Development Plan

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Development

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Website Development

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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