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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Sports Facility Survey

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • New Expert Information Product

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Audience Development Plan

  • Visitor Survey

  • Brand Development

  • Staff Surveys

  • Tourism Focus Groups

  • Understanding Attrition

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Website Development

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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