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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Audience Development Plan

  • Reader Satisfaction

  • Strategic Brand Development

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Driving business growth

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Website Development

  • Brand Image Research

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Visitor Survey

  • Trade-off Pricing Research

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Brand Development

  • Engaging adults back into education

  • Affinities Partner

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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