Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Global Advertising Campaign

  • Brand Image Research

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Website Development

  • Affinities Partner

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Sports Facility Survey

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Brand Development

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Reader Satisfaction

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

  • Staff Surveys

  • Broker Relationship Survey

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us