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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Driving business growth

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Loyalty Scheme

  • Global Advertising Campaign

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Public Consultation - Waste

  • Luxury In-store Display

  • Product Development using Ethnography

  • Affinities Partner

  • New Expert Information Product

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Visitor Survey

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Understanding Attrition

  • Brand Development

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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