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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Affinities Partner

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Staff Surveys

  • Strategic Brand Development

  • Luxury In-store Display

  • Loyalty Scheme

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Website Development

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Driving business growth

  • Housing Scheme Test

  • Broker Relationship Survey

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Audience Development Plan

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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