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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Staff Surveys

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Loyalty Scheme

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Development

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Understanding Attrition

  • Prototype Evaluation

  • Tourism Focus Groups

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • New Expert Information Product

  • Brand Image Research

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Website Development

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Audience Development Plan

  • Affinities Partner

  • Sports Facility Survey

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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