Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Attrition

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Driving business growth

  • Staff Surveys

  • Website Development

  • Brand Development & Product Screening

  • Brand Development

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Audience Development Plan

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Engaging adults back into education

  • Brand Image Research

  • Development of the Direct Offering

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us