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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Website Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Prototype Evaluation

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Brand Development

  • Strategic Brand Development

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Staff Surveys

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Affinities Partner

  • Driving business growth

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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