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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Website Development

  • Sports Facility Survey

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Brand Image Research

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Staff Surveys

  • Visitor Survey

  • Luxury In-store Display

  • International Satisfaction & Development

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Driving business growth

  • Brand Development

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Audience Development Plan

  • Public Consultation - Waste

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us