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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Visitor Survey

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Brand Development

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Strategic Brand Development

  • Audience Development Plan

  • Broker Relationship Survey

  • Sports Facility Survey

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Engaging adults back into education

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Staff Surveys

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Luxury In-store Display

  • Website Development

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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