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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Visitor Survey

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Website Development

  • Driving business growth

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Global Advertising Campaign

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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