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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Housing Scheme Test

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Affinities Partner

  • Brand Development

  • Audience Development Plan

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Website Development

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Staff Surveys

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Brand Image Research

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding Attrition

  • Reader Satisfaction

  • Development of the Direct Offering

  • Product Development using Ethnography

  • New Expert Information Product

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us