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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Brand Development

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Staff Surveys

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Prototype Evaluation

  • Engaging adults back into education

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Loyalty Scheme

  • International Satisfaction & Development

  • Luxury In-store Display

  • Understanding Attrition

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Brand Image Research

  • Understanding Customer Pricing

  • New Expert Information Product

  • Audience Development Plan

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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