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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Driving business growth

  • New Expert Information Product

  • Loyalty Scheme

  • Website Development

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Affinities Partner

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Audience Development Plan

  • Sports Facility Survey

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Brand Image Research

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Brand Development

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Staff Surveys

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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