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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Driving business growth

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Brand Development

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • New Expert Information Product

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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