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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Brand Development

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Visitor Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Staff Surveys

  • Tourism Focus Groups

  • Sports Facility Survey

  • Website Development

  • Understanding Attrition

  • Brand Image Research

  • Understanding Local Business Needs

  • Engaging adults back into education

  • New Expert Information Product

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us