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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Website Development

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • International Satisfaction & Development

  • Affinities Partner

  • Product Development using Ethnography

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Reader Satisfaction

  • Strategic Brand Development

  • Brand Development

  • Global Advertising Campaign

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Staff Surveys

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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