Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Affinities Partner

  • Brand Development

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Audience Development Plan

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • New Expert Information Product

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Driving business growth

  • Visitor Survey

  • Website Development

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us