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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Plasterboard Packaging Research

  • Brand Image Research

  • Luxury In-store Display

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Driving business growth

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Loyalty Scheme

  • Affinities Partner

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Housing Scheme Test

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Brand Development

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us