Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Housing Scheme Test

  • Audience Development Plan

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Brand Image Research

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Brand Development

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Driving business growth

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us