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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Staff Surveys

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Visitor Survey

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Driving business growth

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Brand Image Research

  • Global Advertising Campaign

  • Affinities Partner

  • Audience Development Plan

  • Website Development

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Reader Satisfaction

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Brand Development

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Sports Facility Survey

  • Engaging adults back into education

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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