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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Staff Surveys

  • Cathedral Visitor Survey

  • Website Development

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Brand Image Research

  • Understanding Attrition

  • Strategic Brand Development

  • International Satisfaction & Development

  • Brand Development

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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