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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • New Expert Information Product

  • Brand Development

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Loyalty Scheme

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Affinities Partner

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Website Development

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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