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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Communication: New and existing financial products

  • Audience Development Plan

  • Sports Facility Survey

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Development

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Brand Image Research

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Understanding Attrition

  • Visitor Survey

  • Website Development

  • Loyalty Scheme

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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