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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Visitor Survey

  • Affinities Partner

  • Understanding Local Business Needs

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Prototype Evaluation

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Brand Image Research

  • Public Consultation - Waste

  • Website Development

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Brand Development

  • Housing Scheme Test

  • Strategic Brand Development

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Driving business growth

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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