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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Loyalty Scheme

  • Luxury In-store Display

  • Sports Facility Survey

  • Prototype Evaluation

  • Brand Development

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Visitor Survey

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Staff Surveys

  • Housing Scheme Test

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • New Expert Information Product

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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