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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Brand Image Research

  • Public Consultation - Waste

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Understanding Customer Pricing

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Brand Development

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Affinities Partner

  • Website Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Driving business growth

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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