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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Image Research

  • New Expert Information Product

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Strategic Brand Development

  • Driving business growth

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Understanding Attrition

  • Visitor Survey

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Brand Development

  • Development of the Direct Offering

  • Sports Facility Survey

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Website Development

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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