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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Affinities Partner

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Brand Development

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Staff Surveys

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Understanding Attrition

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Website Development

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Audience Development Plan

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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