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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Reader Satisfaction

  • New Expert Information Product

  • Brand Development

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Affinities Partner

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Understanding Attrition

  • Website Development

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Driving business growth

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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