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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Affinities Partner

  • Staff Surveys

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Driving business growth

  • Website Development

  • Understanding Attrition

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Housing Scheme Test

  • Product Development using Ethnography

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Brand Image Research

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Developing marketing materials for new products

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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