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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Staff Surveys

  • Housing Scheme Test

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Reader Satisfaction

  • International Satisfaction & Development

  • Prototype Evaluation

  • Visitor Survey

  • Website Development

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Development of the Direct Offering

  • Strategic Brand Development

  • Engaging adults back into education

  • Global Advertising Campaign

  • Product Development using Ethnography

  • New Expert Information Product

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Brand Image Research

  • Brand Development

  • Affinities Partner

  • Trade-off Pricing Research

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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