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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Affinities Partner

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Tourism Focus Groups

  • Brand Image Research

  • Driving business growth

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Public Consultation - Waste

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Reader Satisfaction

  • Audience Development Plan

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Website Development

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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