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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Driving business growth

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Brand Development

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Website Development

  • Visitor Survey

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Brand Image Research

  • Housing Scheme Test

  • Reader Satisfaction

  • Global Advertising Campaign

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Staff Surveys

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us