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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Compliance Mystery Shopping

  • Visitor Survey

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Website Development

  • Public Consultation - Waste

  • Brand Image Research

  • Housing Scheme Test

  • Engaging adults back into education

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Brand Development

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Understanding Attrition

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Audience Development Plan

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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