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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Affinities Partner

  • Visitor Survey

  • Sports Facility Survey

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Website Development

  • Engaging adults back into education

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Brand Development

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Housing Scheme Test

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Audience Development Plan

  • Understanding Attrition

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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