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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Brand Image Research

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Driving business growth

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Brand Development

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us