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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Broker Relationship Survey

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Engaging adults back into education

  • Visitor Survey

  • Reader Satisfaction

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Website Development

  • Communication: New and existing financial products

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Understanding Attrition

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Image Research

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us