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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Brand Development

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Reader Satisfaction

  • Affinities Partner

  • Trade-off Pricing Research

  • New Expert Information Product

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Brand Image Research

  • Website Development

  • Audience Development Plan

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Understanding Attrition

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Visitor Survey

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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