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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Visitor Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Affinities Partner

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Waste

  • Brand Development

  • Driving business growth

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Brand Image Research

  • Broker Relationship Survey

  • New Expert Information Product

  • Tourism Focus Groups

  • Staff Surveys

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Website Development

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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