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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Broker Relationship Survey

  • Website Development

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Affinities Partner

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Driving business growth

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Staff Surveys

  • New Expert Information Product

  • Prototype Evaluation

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Brand Image Research

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Audience Development Plan

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Visitor Survey

  • Brand Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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