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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Website Development

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Driving business growth

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Staff Surveys

  • Broker Relationship Survey

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Affinities Partner

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Audience Development Plan

  • Comms testing alongside NPD

  • New Expert Information Product

  • Developing marketing materials for new products

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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