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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Website Development

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Loyalty Scheme

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Strategic Brand Development

  • Engaging adults back into education

  • Understanding Attrition

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us