Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Website Development

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Reader Satisfaction

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Affinities Partner

  • New Expert Information Product

  • Audience Development Plan

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Staff Surveys

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Visitor Survey

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us