Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Driving business growth

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Development of the Direct Offering

  • Sports Facility Survey

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Loyalty Scheme

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Strategic Brand Development

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Visitor Survey

  • Brand Development

  • Mixed Media Advertising Analysis

  • Website Development

  • Global Advertising Campaign

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us