Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Global Advertising Campaign

  • Sports Facility Survey

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Understanding Attrition

  • Brand Development

  • New Expert Information Product

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Luxury In-store Display

  • Audience Development Plan

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us