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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Audience Development Plan

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Brand Development

  • Reader Satisfaction

  • Website Development

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Visitor Survey

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Driving business growth

  • Brand Image Research

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Affinities Partner

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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