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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Visitor Survey

  • Loyalty Scheme

  • Reader Satisfaction

  • Website Development

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Engaging adults back into education

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Affinities Partner

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Brand Image Research

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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