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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Engaging adults back into education

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Affinities Partner

  • Development of the Direct Offering

  • Housing Scheme Test

  • Brand Image Research

  • Tourism Focus Groups

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Website Development

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Visitor Survey

  • Understanding Customer Pricing

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Loyalty Scheme

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Brand Development

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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