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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Strategic Brand Development

  • Brand Development & Product Screening

  • New Expert Information Product

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Affinities Partner

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Reader Satisfaction

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Website Development

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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