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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Website Development

  • Sports Facility Survey

  • Broker Relationship Survey

  • Driving business growth

  • Comms testing alongside NPD

  • Brand Image Research

  • Product Development using Ethnography

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Staff Surveys

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Developing marketing materials for new products

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Affinities Partner

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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