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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Website Development

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Staff Surveys

  • Product Development using Ethnography

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • International Satisfaction & Development

  • Brand Image Research

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Visitor Survey

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Affinities Partner

  • Brand Development

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Trade-off Pricing Research

  • Driving business growth

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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