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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Brand Development

  • Understanding Attrition

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Website Development

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Brand Image Research

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Housing Scheme Test

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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