Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Council Tax

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Staff Surveys

  • Understanding Local Business Needs

  • Affinities Partner

  • Sports Facility Survey

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Prototype Evaluation

  • Audience Development Plan

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Website Development

  • Development of the Direct Offering

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Brand Development

  • Visitor Survey

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us