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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Staff Surveys

  • Sports Facility Survey

  • Website Development

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • New Expert Information Product

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Affinities Partner

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Audience Development Plan

  • Developing marketing materials for new products

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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