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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Development

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Strategic Brand Development

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Website Development

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Visitor Survey

  • Sports Facility Survey

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Understanding Attrition

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us