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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Waste

  • Prototype Evaluation

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Reader Satisfaction

  • Website Development

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Luxury In-store Display

  • Strategic Brand Development

  • Driving business growth

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Understanding Attrition

  • Development of the Direct Offering

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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