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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Visitor Survey

  • Reader Satisfaction

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Driving business growth

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Affinities Partner

  • Staff Surveys

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Brand Image Research

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Website Development

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • New Expert Information Product

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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