Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Website Development

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Driving business growth

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Brand Development

  • Luxury In-store Display

  • Understanding Attrition

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Audience Development Plan

  • Trade-off Pricing Research

  • New Expert Information Product

  • Sports Facility Survey

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Visitor Survey

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us