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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Brand Development

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Brand Image Research

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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