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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Audience Development Plan

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Staff Surveys

  • Affinities Partner

  • Prototype Evaluation

  • Strategic Brand Development

  • Visitor Survey

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Understanding Attrition

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Global Advertising Campaign

  • Website Development

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Driving business growth

  • Public Consultation - Waste

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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