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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Staff Surveys

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Understanding Attrition

  • Website Development

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Housing Scheme Test

  • Strategic Brand Development

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Prototype Evaluation

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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