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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Website Development

  • Strategic Brand Development

  • Brand Image Research

  • Affinities Partner

  • Driving business growth

  • Comms testing alongside NPD

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Brand Development

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Housing Scheme Test

  • Sports Facility Survey

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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