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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Brand Development

  • Audience Development Plan

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Tourism Focus Groups

  • Website Development

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Affinities Partner

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Sports Facility Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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