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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Staff Surveys

  • New Expert Information Product

  • Product Development using Ethnography

  • Website Development

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Brand Development

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Driving business growth

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Audience Development Plan

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • International Satisfaction & Development

  • Prototype Evaluation

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us