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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Affinities Partner

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Audience Development Plan

  • Understanding Attrition

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Website Development

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Understanding Local Business Needs

  • Driving business growth

  • New Expert Information Product

  • Visitor Survey

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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