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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Brand Development

  • Development of the Direct Offering

  • Website Development

  • Strategic Brand Development

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Broker Relationship Survey

  • Driving business growth

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Loyalty Scheme

  • New Expert Information Product

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Engaging adults back into education

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us