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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Global Advertising Campaign

  • Strategic Brand Development

  • New Expert Information Product

  • Brand Image Research

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Website Development

  • Staff Surveys

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Driving business growth

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Loyalty Scheme

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Understanding Attrition

  • Development of the Direct Offering

  • Brand Development

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us