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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Brand Development

  • Developing marketing materials for new products

  • Driving business growth

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Staff Surveys

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Affinities Partner

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Visitor Survey

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Website Development

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • International Satisfaction & Development

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Audience Development Plan

  • Global Advertising Campaign

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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