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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Brand Development

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Website Development

  • Plasterboard Packaging Research

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Affinities Partner

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Visitor Survey

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Driving business growth

  • Prototype Evaluation

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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