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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Driving business growth

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Housing Scheme Test

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Website Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Staff Surveys

  • Loyalty Scheme

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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