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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Global Advertising Campaign

  • Website Development

  • Understanding Attrition

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Driving business growth

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Brand Image Research

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Brand Development

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Luxury In-store Display

  • Affinities Partner

  • Product Development using Ethnography

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Developing marketing materials for new products

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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