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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Brand Image Research

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Website Development

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Driving business growth

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Brand Development

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Audience Development Plan

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Strategic Brand Development

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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