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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Staff Surveys

  • Understanding Local Business Needs

  • Driving business growth

  • Brand Development

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Website Development

  • Visitor Survey

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Luxury In-store Display

  • Brand Image Research

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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