Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Luxury In-store Display

  • Brand Development & Product Screening

  • New Expert Information Product

  • Driving business growth

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Prototype Evaluation

  • Global Advertising Campaign

  • Staff Surveys

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Website Development

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Understanding Attrition

  • Brand Image Research

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us