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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Driving business growth

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Understanding Attrition

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Affinities Partner

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Visitor Survey

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Website Development

  • International Satisfaction & Development

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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