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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Affinities Partner

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • Brand Development

  • Revitalising Existing Brand

  • Audience Development Plan

  • Tourism Focus Groups

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Staff Surveys

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Driving business growth

  • Communication: New and existing financial products

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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