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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Driving business growth

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Luxury In-store Display

  • Understanding Attrition

  • Affinities Partner

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Website Development

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Brand Image Research

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Brand Development

  • Visitor Survey

  • Sports Facility Survey

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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