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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Strategic Brand Development

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Website Development

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Brand Development

  • Understanding Local Business Needs

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Audience Development Plan

  • Brand Image Research

  • Staff Surveys

  • Communication: New and existing financial products

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Prototype Evaluation

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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