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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Staff Surveys

  • Driving business growth

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Brand Image Research

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Visitor Survey

  • Developing marketing materials for new products

  • Audience Development Plan

  • Prototype Evaluation

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • New Expert Information Product

  • Brand Development

  • Reader Satisfaction

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us