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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Driving business growth

  • Understanding Attrition

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Brand Image Research

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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