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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Loyalty Scheme

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Revitalising Existing Brand

  • Brand Development

  • Website Development

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Global Advertising Campaign

  • New Expert Information Product

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Representative panel building

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Affinities Partner

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Broker Relationship Survey

  • Reader Satisfaction

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Sports Facility Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us