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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Audience Development Plan

  • Comms testing alongside NPD

  • Staff Surveys

  • Understanding Attrition

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Strategic Brand Development

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Affinities Partner

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Website Development

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Loyalty Scheme

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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