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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Staff Surveys

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Loyalty Scheme

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Development of the Direct Offering

  • Visitor Survey

  • Website Development

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Brand Development

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Understanding Attrition

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Driving business growth

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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