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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Broker Relationship Survey

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Staff Surveys

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Website Development

  • Public Consultation - Waste

  • Audience Development Plan

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Visitor Survey

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us