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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Comms testing alongside NPD

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Tourism Focus Groups

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Driving business growth

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Staff Surveys

  • Sports Facility Survey

  • Product Development using Ethnography

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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