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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Brand Development

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Understanding Attrition

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Website Development

  • Brand Image Research

  • Visitor Survey

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Staff Surveys

  • Brand Development & Product Screening

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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