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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Staff Surveys

  • Strategic Brand Development

  • Brand Development

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Brand Image Research

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Audience Development Plan

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Understanding Attrition

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Sports Facility Survey

  • Prototype Evaluation

  • Engaging adults back into education

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Website Development

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Driving business growth

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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