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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Development

  • Reader Satisfaction

  • Staff Surveys

  • Product Development using Ethnography

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Understanding Local Business Needs

  • Visitor Survey

  • Tourism Focus Groups

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Brand Image Research

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Affinities Partner

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Website Development

  • Housing Scheme Test

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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