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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding Attrition

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Staff Surveys

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Driving business growth

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Brand Development

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Loyalty Scheme

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Website Development

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • New Expert Information Product

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Prototype Evaluation

  • Strategic Brand Development

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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