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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Waste

  • Reader Satisfaction

  • Brand Image Research

  • Sports Facility Survey

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Driving business growth

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Website Development

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Staff Surveys

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Understanding Customer Pricing

  • New Expert Information Product

  • Broker Relationship Survey

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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