Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Image Research

  • Website Development

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Audience Development Plan

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Tourism Focus Groups

  • Driving business growth

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Engaging adults back into education

  • Brand Development

  • Prototype Evaluation

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Housing Scheme Test

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us