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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Understanding Attrition

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Reader Satisfaction

  • New Expert Information Product

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Visitor Survey

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Website Development

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Driving business growth

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Staff Surveys

  • Comms testing alongside NPD

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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