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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Satisfaction & Development

  • Visitor Survey

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Website Development

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Affinities Partner

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Staff Surveys

  • New Expert Information Product

  • Reader Satisfaction

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Brand Development

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Product Development using Ethnography

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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