Skip navigation

Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Loyalty Scheme

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Understanding Attrition

  • Understanding Customer Pricing

  • Audience Development Plan

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Visitor Survey

  • Brand Development & Product Screening

  • Engaging adults back into education

  • New Expert Information Product

  • Brand Image Research

  • Housing Scheme Test

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Website Development

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us