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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Driving business growth

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Understanding Attrition

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Website Development

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Staff Surveys

  • Comms testing alongside NPD

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Reader Satisfaction

  • Brand Development & Product Screening

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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