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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Housing Scheme Test

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Brand Image Research

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Visitor Survey

  • Website Development

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Staff Surveys

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Sports Facility Survey

  • Developing marketing materials for new products

  • New Expert Information Product

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Strategic Brand Development

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us