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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Development

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Luxury In-store Display

  • Sports Facility Survey

  • Staff Surveys

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Audience Development Plan

  • Loyalty Scheme

  • Product Development using Ethnography

  • Strategic Brand Development

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Driving business growth

  • Visitor Survey

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Affinities Partner

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Website Development

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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