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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Brand Development

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Engaging adults back into education

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Brand Development & Product Screening

  • Website Development

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Staff Surveys

  • New Expert Information Product

  • Driving business growth

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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