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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Driving business growth

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Loyalty Scheme

  • New Expert Information Product

  • Brand Development

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Visitor Survey

  • Housing Scheme Test

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Attrition

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Global Advertising Campaign

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Brand Image Research

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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