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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Website Development

  • Sports Facility Survey

  • Affinities Partner

  • Development of the Direct Offering

  • Loyalty Scheme

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Staff Surveys

  • New Expert Information Product

  • Public Consultation - Waste

  • Audience Development Plan

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Brand Image Research

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Brand Development

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Driving business growth

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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