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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Audience Development Plan

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • New Expert Information Product

  • Sports Facility Survey

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Driving business growth

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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