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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Visitor Survey

  • Driving business growth

  • Tourism Focus Groups

  • Brand Development

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Prototype Evaluation

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Website Development

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Understanding Attrition

  • Affinities Partner

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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