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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Visitor Survey

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Engaging adults back into education

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Tourism Focus Groups

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Website Development

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • International Satisfaction & Development

  • Brand Image Research

  • Brand Development

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Affinities Partner

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Staff Surveys

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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