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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Website Development

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Broker Relationship Survey

  • Staff Surveys

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Affinities Partner

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Strategic Brand Development

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Luxury In-store Display

  • Development of the Direct Offering

  • Audience Development Plan

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Loyalty Scheme

  • Brand Development

  • New Expert Information Product

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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