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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Cathedral Visitor Survey

  • Website Development

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Affinities Partner

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Driving business growth

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Staff Surveys

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Loyalty Scheme

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Understanding Attrition

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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