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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Visitor Survey

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Global Advertising Campaign

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Strategic Brand Development

  • Affinities Partner

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Driving business growth

  • International Satisfaction & Development

  • Staff Surveys

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Website Development

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Brand Development

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • New Expert Information Product

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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