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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Prototype Evaluation

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Trade-off Pricing Research

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Brand Development

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Affinities Partner

  • Strategic Brand Development

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Understanding Attrition

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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