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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Engaging adults back into education

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Understanding Attrition

  • Brand Development

  • Product Development using Ethnography

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Staff Surveys

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Visitor Survey

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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