Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Engaging adults back into education

  • International Satisfaction & Development

  • Loyalty Scheme

  • Audience Development Plan

  • Product Development using Ethnography

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Prototype Evaluation

  • Public Consultation - Waste

  • Staff Surveys

  • Sports Facility Survey

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • New Expert Information Product

  • Visitor Survey

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Driving business growth

  • Luxury In-store Display

  • Brand Development

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us