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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Audience Development Plan

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Brand Development

  • Website Development

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Driving business growth

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Loyalty Scheme

  • Tourism Focus Groups

  • Visitor Survey

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Brand Image Research

  • Affinities Partner

  • Global Advertising Campaign

  • New Expert Information Product

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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