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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Luxury In-store Display

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Brand Development

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Brand Image Research

  • Audience Development Plan

  • Website Development

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Affinities Partner

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Strategic Brand Development

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us