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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Housing Scheme Test

  • International Satisfaction & Development

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Driving business growth

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Understanding Customer Pricing

  • Visitor Survey

  • Reader Satisfaction

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • New Expert Information Product

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Brand Image Research

  • Brand Development

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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