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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Staff Surveys

  • Tourism Focus Groups

  • Brand Development

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Strategic Brand Development

  • Brand Image Research

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Visitor Survey

  • Website Development

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Reader Satisfaction

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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