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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Sports Facility Survey

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Website Development

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Public Consultation - Waste

  • Affinities Partner

  • Product Development using Ethnography

  • Staff Surveys

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Brand Image Research

  • Tourism Focus Groups

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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