Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Strategic Brand Development

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding Attrition

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Driving business growth

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

  • Brand Development

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Prototype Evaluation

  • Brand Image Research

  • Tourism Focus Groups

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Engaging adults back into education

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us