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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Driving business growth

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Website Development

  • Loyalty Scheme

  • Affinities Partner

  • Sports Facility Survey

  • New Expert Information Product

  • Revitalising Existing Brand

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Reader Satisfaction

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Brand Development

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Housing Scheme Test

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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