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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Brand Development

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Affinities Partner

  • Luxury In-store Display

  • Visitor Survey

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Housing Scheme Test

  • Staff Surveys

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Website Development

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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