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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Affinities Partner

  • Tourism Focus Groups

  • Visitor Survey

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • New Expert Information Product

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Website Development

  • Driving business growth

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Brand Development

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Staff Surveys

  • Public Consultation - Waste

  • Sports Facility Survey

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us