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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Reader Satisfaction

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Loyalty Scheme

  • Housing Scheme Test

  • Broker Relationship Survey

  • Prototype Evaluation

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Understanding Customer Pricing

  • Affinities Partner

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Visitor Survey

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • New Expert Information Product

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Staff Surveys

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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