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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • New Expert Information Product

  • Loyalty Scheme

  • Audience Development Plan

  • Tourism Focus Groups

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Engaging adults back into education

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Affinities Partner

  • Understanding Attrition

  • Brand Image Research

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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