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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Affinities Partner

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Brand Development

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Brand Image Research

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Visitor Survey

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Understanding Attrition

  • New Expert Information Product

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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