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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Engaging adults back into education

  • Understanding Attrition

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Loyalty Scheme

  • Brand Image Research

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Strategic Brand Development

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Website Development

  • Prototype Evaluation

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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