Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Website Development

  • Sports Facility Survey

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Prototype Evaluation

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Understanding Attrition

  • Tourism Focus Groups

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Staff Surveys

  • Brand Image Research

  • Driving business growth

  • Audience Development Plan

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us