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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Website Development

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Prototype Evaluation

  • Staff Surveys

  • Engaging adults back into education

  • Loyalty Scheme

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Brand Image Research

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Visitor Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Affinities Partner

  • International Satisfaction & Development

  • Housing Scheme Test

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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