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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Audience Development Plan

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Website Development

  • Understanding Local Business Needs

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Brand Image Research

  • Visitor Survey

  • Driving business growth

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Affinities Partner

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Brand Development

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Reader Satisfaction

  • Staff Surveys

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us