Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Brand Development

  • Plasterboard Packaging Research

  • Driving business growth

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Affinities Partner

  • Visitor Survey

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Website Development

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us