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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Loyalty Scheme

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Development

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Engaging adults back into education

  • Revitalising Existing Brand

  • New Expert Information Product

  • Housing Scheme Test

  • Broker Relationship Survey

  • Website Development

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Staff Surveys

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Global Advertising Campaign

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Reader Satisfaction

  • Understanding Attrition

  • Public Consultation - Waste

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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