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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sports Facility Survey

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Reader Satisfaction

  • Communication: New and existing financial products

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Understanding Attrition

  • Brand Image Research

  • Brand Development

  • Product Development using Ethnography

  • Driving business growth

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Visitor Survey

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Strategic Brand Development

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Website Development

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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