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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Website Development

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Driving business growth

  • Trade-off Pricing Research

  • Staff Surveys

  • Prototype Evaluation

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Brand Development

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Visitor Survey

  • Luxury In-store Display

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Brand Image Research

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Public Consultation - Waste

  • Tourism Focus Groups

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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