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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Website Development

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Brand Development

  • Brand Image Research

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Visitor Survey

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Driving business growth

  • International Satisfaction & Development

  • Affinities Partner

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Staff Surveys

  • Global Advertising Campaign

  • Reader Satisfaction

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • New Expert Information Product

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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