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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Driving business growth

  • New Expert Information Product

  • Understanding Local Business Needs

  • Understanding Attrition

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Visitor Survey

  • Website Development

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Reader Satisfaction

  • Brand Development

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Strategic Brand Development

  • Staff Surveys

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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