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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Strategic Brand Development

  • Website Development

  • Driving business growth

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Brand Image Research

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development

  • Engaging adults back into education

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Visitor Survey

  • Sports Facility Survey

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Loyalty Scheme

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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