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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Visitor Survey

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • New Expert Information Product

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Loyalty Scheme

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Brand Development

  • Prototype Evaluation

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Reader Satisfaction

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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