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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Housing Scheme Test

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Brand Image Research

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Luxury In-store Display

  • Broker Relationship Survey

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • New Expert Information Product

  • Understanding Attrition

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Affinities Partner

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Website Development

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Brand Development

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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