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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Affinities Partner

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Staff Surveys

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Prototype Evaluation

  • Broker Relationship Survey

  • Engaging adults back into education

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Brand Development

  • Housing Scheme Test

  • Website Development

  • Brand Image Research

  • Driving business growth

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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