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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Image Research

  • Understanding Attrition

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Loyalty Scheme

  • Website Development

  • Staff Surveys

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Visitor Survey

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Engaging adults back into education

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • New Expert Information Product

  • Driving business growth

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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