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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Housing Scheme Test

  • Prototype Evaluation

  • Website Development

  • Strategic Brand Development

  • Reader Satisfaction

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Visitor Survey

  • Driving business growth

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Comms testing alongside NPD

  • Brand Development

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • New Expert Information Product

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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