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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Brand Development

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Sports Facility Survey

  • New Expert Information Product

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Audience Development Plan

  • Website Development

  • Product Development using Ethnography

  • Affinities Partner

  • Driving business growth

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Engaging adults back into education

  • Public Consultation - Waste

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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