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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Audience Development Plan

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Brand Development

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Staff Surveys

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Website Development

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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