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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Affinities Partner

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Competitor Mystery Shopping

  • Website Development

  • Driving business growth

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Sports Facility Survey

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Engaging adults back into education

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Global Advertising Campaign

  • Prototype Evaluation

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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