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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Audience Development Plan

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Brand Development

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Loyalty Scheme

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Visitor Survey

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • New Expert Information Product

  • Engaging adults back into education

  • Broker Relationship Survey

  • Website Development

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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