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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Website Development

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Brand Development

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Affinities Partner

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Staff Surveys

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Visitor Survey

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Sports Facility Survey

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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