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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Website Development

  • Engaging adults back into education

  • New Expert Information Product

  • Development of the Direct Offering

  • Driving business growth

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Brand Development

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Understanding Attrition

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Global Advertising Campaign

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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