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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Driving business growth

  • Staff Surveys

  • Brand Development

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Brand Image Research

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Strategic Brand Development

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Affinities Partner

  • Housing Scheme Test

  • Product Development using Ethnography

  • Website Development

  • Visitor Survey

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Understanding Attrition

  • New Expert Information Product

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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