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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding Attrition

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Website Development

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Affinities Partner

  • Brand Development

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Audience Development Plan

  • Visitor Survey

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Brand Image Research

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us