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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sports Facility Survey

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Visitor Survey

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Website Development

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Housing Scheme Test

  • Luxury In-store Display

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Affinities Partner

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Reader Satisfaction

  • Tourism Focus Groups

  • Brand Image Research

  • Staff Surveys

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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