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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Audience Development Plan

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Website Development

  • Luxury In-store Display

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Affinities Partner

  • Housing Scheme Test

  • Loyalty Scheme

  • Sports Facility Survey

  • Public Consultation - Waste

  • Strategic Brand Development

  • Brand Image Research

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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