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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Driving business growth

  • Understanding Customer Pricing

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Sports Facility Survey

  • Public Consultation - Waste

  • Brand Development

  • Reader Satisfaction

  • Luxury In-store Display

  • Staff Surveys

  • Website Development

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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