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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Visitor Survey

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Staff Surveys

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Website Development

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Brand Development

  • Audience Development Plan

  • Public Consultation - Waste

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Loyalty Scheme

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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