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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • Website Development

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Brand Development

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Affinities Partner

  • Audience Development Plan

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Visitor Survey

  • Driving business growth

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Prototype Evaluation

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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