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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Development

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Driving business growth

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Tourism Focus Groups

  • Staff Surveys

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • New Expert Information Product

  • Website Development

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us