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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Staff Surveys

  • Understanding Local Business Needs

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Visitor Survey

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • New Expert Information Product

  • Brand Development

  • Housing Scheme Test

  • International Satisfaction & Development

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Understanding Attrition

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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