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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Product Development using Ethnography

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Website Development

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Brand Development

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Housing Scheme Test

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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