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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Website Development

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Brand Development

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Affinities Partner

  • Global Advertising Campaign

  • Staff Surveys

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Visitor Survey

  • Strategic Brand Development

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us