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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Luxury In-store Display

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Website Development

  • Driving business growth

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Audience Development Plan

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Brand Development

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • New Expert Information Product

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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