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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Driving business growth

  • Visitor Survey

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Public Consultation - Waste

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Engaging adults back into education

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Brand Image Research

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Brand Development

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Affinities Partner

  • Website Development

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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