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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Website Development

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Prototype Evaluation

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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