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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Website Development

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Driving business growth

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Luxury In-store Display

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Affinities Partner

  • Sports Facility Survey

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Brand Image Research

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Engaging adults back into education

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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