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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • New Expert Information Product

  • Staff Surveys

  • Brand Image Research

  • Audience Development Plan

  • Strategic Brand Development

  • International Satisfaction & Development

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Website Development

  • Product Development using Ethnography

  • Prototype Evaluation

  • Affinities Partner

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Brand Development

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Visitor Survey

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Understanding Attrition

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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