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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Driving business growth

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Affinities Partner

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Housing Scheme Test

  • Development of the Direct Offering

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Website Development

  • Reader Satisfaction

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Brand Development

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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