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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Brand Image Research

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Brand Development

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Staff Surveys

  • Public Consultation - Waste

  • Affinities Partner

  • Sports Facility Survey

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Visitor Survey

  • New Expert Information Product

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Driving business growth

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Housing Scheme Test

  • Loyalty Scheme

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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