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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • New Expert Information Product

  • Engaging adults back into education

  • Affinities Partner

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Visitor Survey

  • Strategic Brand Development

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Brand Development

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Driving business growth

  • Loyalty Scheme

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Sports Facility Survey

  • International Satisfaction & Development

  • Audience Development Plan

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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