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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Website Development

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Affinities Partner

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • New Expert Information Product

  • Reader Satisfaction

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Staff Surveys

  • Luxury In-store Display

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Driving business growth

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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