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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Visitor Survey

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Prototype Evaluation

  • Audience Development Plan

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Development of the Direct Offering

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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