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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Product Development using Ethnography

  • Loyalty Scheme

  • Visitor Survey

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Reader Satisfaction

  • Affinities Partner

  • Website Development

  • Prototype Evaluation

  • Development of the Direct Offering

  • Engaging adults back into education

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Broker Relationship Survey

  • Brand Development

  • Brand Image Research

  • Staff Surveys

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Driving business growth

  • Strategic Brand Development

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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