Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Driving business growth

  • Reader Satisfaction

  • Global Advertising Campaign

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Strategic Brand Development

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Brand Development & Product Screening

  • Brand Image Research

  • Visitor Survey

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us