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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Luxury In-store Display

  • Strategic Brand Development

  • Development of the Direct Offering

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • New Expert Information Product

  • Brand Development

  • Website Development

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Brand Image Research

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Affinities Partner

  • Developing marketing materials for new products

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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