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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Brand Development

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • New Expert Information Product

  • Sports Facility Survey

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Website Development

  • Global Advertising Campaign

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Driving business growth

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Housing Scheme Test

  • Understanding Attrition

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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