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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Staff Surveys

  • Understanding Local Business Needs

  • Website Development

  • Public Consultation - Waste

  • Brand Image Research

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Brand Development

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Product Development using Ethnography

  • Housing Scheme Test

  • Sports Facility Survey

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Comms testing alongside NPD

  • Driving business growth

  • Audience Development Plan

  • Revitalising Existing Brand

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us