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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Luxury In-store Display

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Brand Development

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Prototype Evaluation

  • Driving business growth

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Strategic Brand Development

  • Visitor Survey

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Audience Development Plan

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Staff Surveys

  • Revitalising Existing Brand

  • Sports Facility Survey

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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