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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Sports Facility Survey

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Visitor Survey

  • Strategic Brand Development

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Developing marketing materials for new products

  • Website Development

  • Affinities Partner

  • Understanding Local Business Needs

  • Driving business growth

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Brand Image Research

  • Product Development using Ethnography

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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