Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Sports Facility Survey

  • Website Development

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Visitor Survey

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Brand Image Research

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Reader Satisfaction

  • New Expert Information Product

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Staff Surveys

  • Engaging adults back into education

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Brand Development

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Affinities Partner

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us