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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Website Development

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Brand Development

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Affinities Partner

  • Development of the Direct Offering

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Understanding Attrition

  • Comms testing alongside NPD

  • Visitor Survey

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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