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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Affinities Partner

  • Brand Development

  • Development of the Direct Offering

  • Engaging adults back into education

  • Driving business growth

  • Revitalising Existing Brand

  • Brand Image Research

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Website Development

  • Strategic Brand Development

  • Staff Surveys

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • New Expert Information Product

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Understanding Attrition

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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