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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Brand Image Research

  • Luxury In-store Display

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Staff Surveys

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Brand Development

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Website Development

  • Communication: New and existing financial products

  • Loyalty Scheme

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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