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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Prototype Evaluation

  • Brand Development

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Driving business growth

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Website Development

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Visitor Survey

  • Broker Relationship Survey

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Luxury In-store Display

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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