Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Communication: New and existing financial products

  • Brand Image Research

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Visitor Survey

  • Website Development

  • Brand Development

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Strategic Brand Development

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us