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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Visitor Survey

  • Audience Development Plan

  • Housing Scheme Test

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Website Development

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Luxury In-store Display

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Brand Development

  • New Expert Information Product

  • Understanding Local Business Needs

  • Driving business growth

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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