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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Loyalty Scheme

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Brand Image Research

  • International Satisfaction & Development

  • Audience Development Plan

  • Luxury In-store Display

  • Website Development

  • New Expert Information Product

  • Affinities Partner

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Driving business growth

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Strategic Brand Development

  • Brand Development

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Staff Surveys

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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