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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • New Expert Information Product

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Driving business growth

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Audience Development Plan

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Brand Image Research

  • Understanding Attrition

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Brand Development

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Staff Surveys

  • Visitor Survey

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Website Development

  • Affinities Partner

  • Sports Facility Survey

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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