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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • New Expert Information Product

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Affinities Partner

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Staff Surveys

  • Reader Satisfaction

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Brand Development

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Website Development

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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