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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Visitor Survey

  • Plasterboard Packaging Research

  • Affinities Partner

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Website Development

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Sports Facility Survey

  • Housing Scheme Test

  • Brand Development

  • Understanding Attrition

  • Strategic Brand Development

  • New Expert Information Product

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Driving business growth

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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