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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Brand Image Research

  • Audience Development Plan

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Reader Satisfaction

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Driving business growth

  • Website Development

  • Prototype Evaluation

  • Broker Relationship Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Brand Development

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Staff Surveys

  • International Satisfaction & Development

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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