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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Visitor Survey

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Audience Development Plan

  • Driving business growth

  • Reader Satisfaction

  • Affinities Partner

  • Brand Development

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Brand Image Research

  • Strategic Brand Development

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Website Development

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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