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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Driving business growth

  • Sports Facility Survey

  • Loyalty Scheme

  • Broker Relationship Survey

  • Staff Surveys

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Website Development

  • Communication: New and existing financial products

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Engaging adults back into education

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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