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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Housing Scheme Test

  • Understanding Attrition

  • Brand Development

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Global Advertising Campaign

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Website Development

  • Visitor Survey

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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