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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • Driving business growth

  • Visitor Survey

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Brand Image Research

  • Affinities Partner

  • Loyalty Scheme

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Strategic Brand Development

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Brand Development

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Website Development

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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