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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Luxury In-store Display

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Plasterboard Packaging Research

  • Visitor Survey

  • Driving business growth

  • Website Development

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Brand Development

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Affinities Partner

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • International Satisfaction & Development

  • Understanding Attrition

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Prototype Evaluation

  • Loyalty Scheme

  • Staff Surveys

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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