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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Reader Satisfaction

  • Engaging adults back into education

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Driving business growth

  • Development of the Direct Offering

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • New Expert Information Product

  • Brand Development

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Audience Development Plan

  • Website Development

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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