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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

  • Staff Surveys

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Website Development

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Loyalty Scheme

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Brand Development

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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