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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Adult Home Care Tracking Product Development

  • Website Development

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Driving business growth

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Housing Scheme Test

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Visitor Survey

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Strategic Brand Development

  • Sports Facility Survey

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Audience Development Plan

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • New Expert Information Product

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Understanding Attrition

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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