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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sentencers' Satisfaction Survey

  • Website Development

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Staff Surveys

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Brand Development

  • Revitalising Existing Brand

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • New Expert Information Product

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Broker Relationship Survey

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Strategic Brand Development

  • Visitor Survey

  • Reader Satisfaction

  • Global Advertising Campaign

  • Housing Scheme Test

  • Driving business growth

  • Brand Image Research

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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