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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Engaging adults back into education

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Broker Relationship Survey

  • Brand Image Research

  • Audience Development Plan

  • Brand Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Comms testing alongside NPD

  • Staff Surveys

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Website Development

  • New Expert Information Product

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Visitor Survey

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us