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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Staff Surveys

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Audience Development Plan

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Brand Development

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Brand Image Research

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Housing Scheme Test

  • Luxury In-store Display

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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