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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Website Development

  • Engaging adults back into education

  • Brand Development

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Comms testing alongside NPD

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Affinities Partner

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Visitor Survey

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Product Development using Ethnography

  • Strategic Brand Development

  • Tourism Focus Groups

  • Sports Facility Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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