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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • New Expert Information Product

  • Communication: New and existing financial products

  • Affinities Partner

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Prototype Evaluation

  • Audience Development Plan

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Brand Image Research

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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