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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Website Development

  • Plasterboard Packaging Research

  • Brand Image Research

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Broker Relationship Survey

  • Brand Development

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Driving business growth

  • Competitor Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Prototype Evaluation

  • Tourism Focus Groups

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Understanding Attrition

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us