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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Website Development

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Sports Facility Survey

  • Prototype Evaluation

  • Loyalty Scheme

  • New Expert Information Product

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Understanding Attrition

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Comms testing alongside NPD

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Driving business growth

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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