Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Driving business growth

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Website Development

  • Understanding Attrition

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Luxury In-store Display

  • Staff Surveys

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Visitor Survey

  • Brand Image Research

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Affinities Partner

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Broker Relationship Survey

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us