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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sports Facility Survey

  • Reader Satisfaction

  • Strategic Brand Development

  • Engaging adults back into education

  • Brand Development

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Staff Surveys

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Global Advertising Campaign

  • Understanding Attrition

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Website Development

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Brand Image Research

  • New Expert Information Product

  • Understanding Local Business Needs

  • Affinities Partner

  • International Satisfaction & Development

  • Housing Scheme Test

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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