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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • New Expert Information Product

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Prototype Evaluation

  • Visitor Survey

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Reader Satisfaction

  • Brand Development

  • Audience Development Plan

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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