Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Visitor Survey

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • International Satisfaction & Development

  • Brand Development

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Audience Development Plan

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Staff Surveys

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Affinities Partner

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us