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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Global Advertising Campaign

  • Staff Surveys

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Brand Image Research

  • Driving business growth

  • Website Development

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding Attrition

  • Audience Development Plan

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Visitor Survey

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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