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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Driving business growth

  • Help Desk Mystery Shopping

  • Brand Development

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Tourism Focus Groups

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • New Expert Information Product

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Staff Surveys

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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