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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Reader Satisfaction

  • Loyalty Scheme

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Brand Image Research

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Brand Development

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Luxury In-store Display

  • Driving business growth

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Website Development

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Tourism Focus Groups

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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