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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Housing Scheme Test

  • Luxury In-store Display

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Brand Image Research

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Website Development

  • Comms testing alongside NPD

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Driving business growth

  • Engaging adults back into education

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Affinities Partner

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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