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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Prototype Evaluation

  • Broker Relationship Survey

  • Audience Development Plan

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Reader Satisfaction

  • New Expert Information Product

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Engaging adults back into education

  • Driving business growth

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Brand Image Research

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Visitor Survey

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us