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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Website Development

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Loyalty Scheme

  • Housing Scheme Test

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Prototype Evaluation

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Public Consultation - Waste

  • Audience Development Plan

  • Strategic Brand Development

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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