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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Strategic Brand Development

  • Reader Satisfaction

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Driving business growth

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Understanding Attrition

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Brand Image Research

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Visitor Survey

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Prototype Evaluation

  • Sports Facility Survey

  • Website Development

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Development of the Direct Offering

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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