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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Luxury In-store Display

  • Audience Development Plan

  • Understanding Customer Pricing

  • New Expert Information Product

  • Loyalty Scheme

  • Affinities Partner

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Prototype Evaluation

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Brand Development

  • Understanding Attrition

  • Website Development

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Staff Surveys

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Development of the Direct Offering

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Brand Image Research

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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