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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Developing marketing materials for new products

  • Brand Image Research

  • Global Advertising Campaign

  • Development of the Direct Offering

  • New Expert Information Product

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Product Development using Ethnography

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Understanding Attrition

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Affinities Partner

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Brand Development

  • Luxury In-store Display

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Website Development

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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