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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Engaging adults back into education

  • New Expert Information Product

  • Prototype Evaluation

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Website Development

  • Understanding Attrition

  • Visitor Survey

  • Audience Development Plan

  • Housing Scheme Test

  • Reader Satisfaction

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Brand Image Research

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us