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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • Brand Development

  • Engaging adults back into education

  • Understanding Customer Pricing

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Global Advertising Campaign

  • Brand Image Research

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Broker Relationship Survey

  • Strategic Brand Development

  • Website Development

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Audience Development Plan

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Driving business growth

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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