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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • New Expert Information Product

  • Sports Facility Survey

  • Brand Image Research

  • Driving business growth

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • International Satisfaction & Development

  • Website Development

  • Brand Development

  • Development of the Direct Offering

  • Housing Scheme Test

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Visitor Survey

  • Affinities Partner

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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