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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Engaging adults back into education

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Brand Development

  • Understanding Attrition

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Website Development

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Staff Surveys

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Sports Facility Survey

  • Driving business growth

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Affinities Partner

  • Brand Image Research

  • Loyalty Scheme

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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