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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Website Development

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Audience Development Plan

  • Brand Development & Product Screening

  • Brand Development

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • New Expert Information Product

  • Public Consultation - Waste

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Visitor Survey

  • Brand Image Research

  • Communication: New and existing financial products

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Luxury In-store Display

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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