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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Product Development using Ethnography

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Staff Surveys

  • Audience Development Plan

  • Loyalty Scheme

  • Brand Development

  • Marketing consultancy for direct insurance

  • Website Development

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Luxury In-store Display

  • Understanding Attrition

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Engaging adults back into education

  • Global Advertising Campaign

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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