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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Audience Development Plan

  • Brand Development

  • Staff Surveys

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Driving business growth

  • Luxury In-store Display

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Brand Image Research

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Reader Satisfaction

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Understanding Attrition

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Website Development

  • Communication: New and existing financial products

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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