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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Understanding Attrition

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Brand Image Research

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Driving business growth

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Website Development

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • New Expert Information Product

  • Brand Development

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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