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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Website Development

  • Reader Satisfaction

  • Public Consultation - Waste

  • Strategic Brand Development

  • Engaging adults back into education

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Prototype Evaluation

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Brand Image Research

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Understanding Attrition

  • Broker Relationship Survey

  • Affinities Partner

  • Driving business growth

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Staff Surveys

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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