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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Strategic Brand Development

  • Product Development using Ethnography

  • Visitor Survey

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Driving business growth

  • Luxury In-store Display

  • Understanding Attrition

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Brand Development

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Audience Development Plan

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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