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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Affinities Partner

  • Audience Development Plan

  • Visitor Survey

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Brand Development

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Brand Image Research

  • International Satisfaction & Development

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Cathedral Visitor Survey

  • Website Development

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Staff Surveys

  • Public Consultation - Waste

  • Luxury In-store Display

  • Prototype Evaluation

  • Product Development using Ethnography

  • Sports Facility Survey

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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