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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Prototype Evaluation

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Visitor Survey

  • Understanding Customer Pricing

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Driving business growth

  • International Satisfaction & Development

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Luxury In-store Display

  • Engaging adults back into education

  • Understanding Attrition

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us