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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Website Development

  • Visitor Survey

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Loyalty Scheme

  • Reader Satisfaction

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Housing Scheme Test

  • Staff Surveys

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Brand Development

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Sports Facility Survey

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Driving business growth

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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