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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Sports Facility Survey

  • Driving business growth

  • Visitor Survey

  • Strategic Brand Development

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • New Expert Information Product

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Understanding Attrition

  • Brand Development

  • Website Development

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Affinities Partner

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Reader Satisfaction

  • Engaging adults back into education

  • Product Development using Ethnography

  • Prototype Evaluation

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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