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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Strategic Brand Development

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Brand Image Research

  • Website Development

  • Engaging adults back into education

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Affinities Partner

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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