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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Brand Development

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Brand Image Research

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Website Development

  • New Expert Information Product

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Audience Development Plan

  • International Satisfaction & Development

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Sports Facility Survey

  • Strategic Brand Development

  • Driving business growth

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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