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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Global Advertising Campaign

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Driving business growth

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Product Development using Ethnography

  • Reader Satisfaction

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Website Development

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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