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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Driving business growth

  • Reader Satisfaction

  • New Expert Information Product

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Brand Development

  • Public Consultation - Waste

  • Website Development

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Development of the Direct Offering

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Brand Image Research

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Staff Surveys

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Attrition

  • Global Advertising Campaign

  • Affinities Partner

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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