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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Brand Development

  • Brand Development & Product Screening

  • Visitor Survey

  • Reader Satisfaction

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Driving business growth

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • New Expert Information Product

  • Understanding Customer Pricing

  • Audience Development Plan

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Staff Surveys

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Global Advertising Campaign

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Engaging adults back into education

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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