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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Tourism Focus Groups

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Affinities Partner

  • Engaging adults back into education

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Luxury In-store Display

  • Staff Surveys

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Driving business growth

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Development

  • Strategic Brand Development

  • Housing Scheme Test

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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