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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

  • Understanding Attrition

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Engaging adults back into education

  • Global Advertising Campaign

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Development of the Direct Offering

  • Brand Image Research

  • Sports Facility Survey

  • Staff Surveys

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Website Development

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Brand Development

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Visitor Survey

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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