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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • New Expert Information Product

  • Affinities Partner

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Broker Relationship Survey

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Staff Surveys

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Brand Development

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Brand Image Research

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Website Development

  • Loyalty Scheme

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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