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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Loyalty Scheme

  • Product Development using Ethnography

  • Brand Development

  • Website Development

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Driving business growth

  • Brand Image Research

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • New Expert Information Product

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Staff Surveys

  • Visitor Survey

  • Affinities Partner

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Reader Satisfaction

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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