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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Website Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Understanding Attrition

  • Staff Surveys

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Affinities Partner

  • Brand Development

  • Sports Facility Survey

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Reader Satisfaction

  • Tourism Focus Groups

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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