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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Visitor Survey

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Driving business growth

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Staff Surveys

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Brand Image Research

  • Prototype Evaluation

  • Website Development

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Reader Satisfaction

  • Global Advertising Campaign

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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