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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Website Development

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Affinities Partner

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Staff Surveys

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Luxury In-store Display

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Brand Development

  • Sports Facility Survey

  • Broker Relationship Survey

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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