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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Brand Image Research

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Affinities Partner

  • Loyalty Scheme

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Staff Surveys

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Driving business growth

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Prototype Evaluation

  • Brand Development

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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