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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Website Development

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Audience Development Plan

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Affinities Partner

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Reader Satisfaction

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Visitor Survey

  • Housing Scheme Test

  • Driving business growth

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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