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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Strategic Brand Development

  • Audience Development Plan

  • Reader Satisfaction

  • New Expert Information Product

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Visitor Survey

  • Broker Relationship Survey

  • Website Development

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Brand Development

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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