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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Brand Development

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Website Development

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Sports Facility Survey

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Affinities Partner

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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