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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Website Development

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Understanding Attrition

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Driving business growth

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Brand Image Research

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Brand Development

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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