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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Staff Surveys

  • Global Advertising Campaign

  • Website Development

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Brand Image Research

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding Attrition

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Visitor Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Brand Development

  • Audience Development Plan

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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