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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Staff Surveys

  • Broker Relationship Survey

  • Driving business growth

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Brand Development

  • Engaging adults back into education

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Tourism Focus Groups

  • Website Development

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Luxury In-store Display

  • Visitor Survey

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Attrition

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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