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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Engaging adults back into education

  • Brand Development

  • New Expert Information Product

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Staff Surveys

  • Public Consultation - Council Tax

  • Website Development

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Affinities Partner

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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