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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Engaging adults back into education

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Website Development

  • New Expert Information Product

  • Staff Surveys

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Brand Development

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Product Development using Ethnography

  • Affinities Partner

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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