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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Understanding Attrition

  • Reader Satisfaction

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Visitor Survey

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Website Development

  • Driving business growth

  • Global Advertising Campaign

  • Sports Facility Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Staff Surveys

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Brand Development

  • Revitalising Existing Brand

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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