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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Understanding Attrition

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Driving business growth

  • Website Development

  • New Expert Information Product

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Strategic Brand Development

  • Engaging adults back into education

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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