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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Staff Surveys

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Visitor Survey

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Affinities Partner

  • Loyalty Scheme

  • Driving business growth

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Website Development

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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