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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Audience Development Plan

  • Driving business growth

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Broker Relationship Survey

  • Brand Image Research

  • Sports Facility Survey

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Understanding Attrition

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Visitor Survey

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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