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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Reader Satisfaction

  • Brand Image Research

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Website Development

  • Understanding Attrition

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Affinities Partner

  • Staff Surveys

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Sports Facility Survey

  • Tourism Focus Groups

  • Driving business growth

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Brand Development

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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