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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Audience Development Plan

  • Public Consultation - Waste

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Driving business growth

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development

  • Cathedral Visitor Survey

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Website Development

  • Understanding Local Business Needs

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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