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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Staff Surveys

  • Prototype Evaluation

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Website Development

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Driving business growth

  • Visitor Survey

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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