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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Brand Image Research

  • Driving business growth

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Website Development

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Affinities Partner

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Revitalising Existing Brand

  • New Expert Information Product

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Luxury In-store Display

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Sports Facility Survey

  • Product Development using Ethnography

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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