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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Luxury In-store Display

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Staff Surveys

  • Broker Relationship Survey

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Understanding Local Business Needs

  • New Expert Information Product

  • Developing marketing materials for new products

  • Understanding Attrition

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Website Development

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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