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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Staff Surveys

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Brand Development

  • Affinities Partner

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Understanding Attrition

  • Reader Satisfaction

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Driving business growth

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Loyalty Scheme

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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