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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Housing Scheme Test

  • International Satisfaction & Development

  • Website Development

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Development of the Direct Offering

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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