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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Website Development

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Visitor Survey

  • Affinities Partner

  • Housing Scheme Test

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Brand Image Research

  • Communication: New and existing financial products

  • Staff Surveys

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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