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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Affinities Partner

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Driving business growth

  • Product Development using Ethnography

  • Brand Development

  • Audience Development Plan

  • Website Development

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Visitor Survey

  • Global Advertising Campaign

  • Housing Scheme Test

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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