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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Audience Development Plan

  • Brand Development

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Public Consultation - Waste

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Affinities Partner

  • Global Advertising Campaign

  • Driving business growth

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Sports Facility Survey

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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