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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Driving business growth

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Broker Relationship Survey

  • Understanding Attrition

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Staff Surveys

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Engaging adults back into education

  • Website Development

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Strategic Brand Development

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Brand Image Research

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us