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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Website Development

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Visitor Survey

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Driving business growth

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Housing Scheme Test

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Brand Development

  • Competitor Mystery Shopping

  • Staff Surveys

  • Comms testing alongside NPD

  • Affinities Partner

  • Development of the Direct Offering

  • New Expert Information Product

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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