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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Housing Scheme Test

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Developing marketing materials for new products

  • Affinities Partner

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Brand Development

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Website Development

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Prototype Evaluation

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Brand Image Research

  • Understanding Attrition

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Visitor Survey

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us