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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Staff Surveys

  • New Expert Information Product

  • International Satisfaction & Development

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Driving business growth

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Loyalty Scheme

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Affinities Partner

  • Website Development

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Brand Development

  • Competitor Mystery Shopping

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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