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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Driving business growth

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Brand Image Research

  • Tourism Focus Groups

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Understanding Attrition

  • International Satisfaction & Development

  • Website Development

  • Visitor Survey

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Understanding Local Business Needs

  • Brand Development

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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