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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Website Development

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Staff Surveys

  • Prototype Evaluation

  • Broker Relationship Survey

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Engaging adults back into education

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Global Advertising Campaign

  • Understanding Attrition

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Brand Development

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Audience Development Plan

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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