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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Driving business growth

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Visitor Survey

  • Staff Surveys

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Affinities Partner

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Development

  • Luxury In-store Display

  • Website Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Reader Satisfaction

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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