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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Product Development using Ethnography

  • Brand Development

  • Engaging adults back into education

  • Website Development

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Driving business growth

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Staff Surveys

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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