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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Website Development

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Audience Development Plan

  • Product Development using Ethnography

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Visitor Survey

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Loyalty Scheme

  • Brand Image Research

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Reader Satisfaction

  • New Expert Information Product

  • Brand Development & Product Screening

  • Brand Development

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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