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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Affinities Partner

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Website Development

  • Sports Facility Survey

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Luxury In-store Display

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Brand Development

  • Visitor Survey

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Driving business growth

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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