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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Reader Satisfaction

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Development

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Sports Facility Survey

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Housing Scheme Test

  • Development of the Direct Offering

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Visitor Survey

  • Website Development

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Brand Image Research

  • Understanding Local Business Needs

  • Prototype Evaluation

  • New Expert Information Product

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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