Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Global Advertising Campaign

  • Audience Development Plan

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Brand Image Research

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Loyalty Scheme

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Strategic Brand Development

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Visitor Survey

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Development

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Tourism Focus Groups

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us