Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Affinities Partner

  • Brand Image Research

  • Broker Relationship Survey

  • Brand Development

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Sports Facility Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Audience Development Plan

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • New Expert Information Product

  • Driving business growth

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us