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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Comms testing alongside NPD

  • New Expert Information Product

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Visitor Survey

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Staff Surveys

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Website Development

  • Public Consultation - Waste

  • Brand Image Research

  • Broker Relationship Survey

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Understanding Attrition

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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