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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Driving business growth

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Understanding Attrition

  • Brand Image Research

  • Sports Facility Survey

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Website Development

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Visitor Survey

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Audience Development Plan

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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