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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Website Development

  • Brand Development & Product Screening

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • New Expert Information Product

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Driving business growth

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Brand Image Research

  • Revitalising Existing Brand

  • Affinities Partner

  • Sports Facility Survey

  • Brand Development

  • Communication: New and existing financial products

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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