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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Understanding Attrition

  • Development of the Direct Offering

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Housing Scheme Test

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Affinities Partner

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Engaging adults back into education

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Brand Development

  • Brand Development & Product Screening

  • Website Development

  • Prototype Evaluation

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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