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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Audience Development Plan

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Loyalty Scheme

  • Housing Scheme Test

  • Luxury In-store Display

  • Strategic Brand Development

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Visitor Survey

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Brand Development

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Website Development

  • Prototype Evaluation

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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