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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Affinities Partner

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Luxury In-store Display

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • International Satisfaction & Development

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Website Development

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Product Development using Ethnography

  • Brand Development

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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