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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Developing marketing materials for new products

  • New Expert Information Product

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Prototype Evaluation

  • Website Development

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Audience Development Plan

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Driving business growth

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Strategic Brand Development

  • Brand Development

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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