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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Loyalty Scheme

  • Website Development

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Driving business growth

  • Staff Surveys

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Affinities Partner

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Brand Image Research

  • Audience Development Plan

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Luxury In-store Display

  • Brand Development

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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