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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Brand Development

  • Engaging adults back into education

  • Audience Development Plan

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Luxury In-store Display

  • Loyalty Scheme

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Website Development

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Strategic Brand Development

  • Driving business growth

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Competitor Mystery Shopping

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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