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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Understanding Customer Pricing

  • Brand Development

  • Public Consultation - Waste

  • Audience Development Plan

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Product Development using Ethnography

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Engaging adults back into education

  • Staff Surveys

  • Understanding Local Business Needs

  • Website Development

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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