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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Attrition

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • New Expert Information Product

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Visitor Survey

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Website Development

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Driving business growth

  • Staff Surveys

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Affinities Partner

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Brand Image Research

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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