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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • New Expert Information Product

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Brand Image Research

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Driving business growth

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Staff Surveys

  • Engaging adults back into education

  • Audience Development Plan

  • Tourism Focus Groups

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Visitor Survey

  • Loyalty Scheme

  • Affinities Partner

  • Understanding Attrition

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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