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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Reader Satisfaction

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Website Development

  • Engaging adults back into education

  • Visitor Survey

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Audience Development Plan

  • Tourism Focus Groups

  • Affinities Partner

  • Competitor Mystery Shopping

  • Brand Development

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Loyalty Scheme

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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