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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Staff Surveys

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Prototype Evaluation

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Sports Facility Survey

  • Visitor Survey

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • New Expert Information Product

  • Brand Image Research

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Website Development

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Driving business growth

  • Brand Development

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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