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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Understanding Attrition

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Broker Relationship Survey

  • Website Development

  • Visitor Survey

  • Sports Facility Survey

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Staff Surveys

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Driving business growth

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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