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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Website Development

  • Brand Development & Product Screening

  • Staff Surveys

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Brand Development

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Luxury In-store Display

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Engaging adults back into education

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Reader Satisfaction

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Tourism Focus Groups

  • Visitor Survey

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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