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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Image Research

  • Luxury In-store Display

  • Housing Scheme Test

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Driving business growth

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Website Development

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Staff Surveys

  • New Expert Information Product

  • Affinities Partner

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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