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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Loyalty Scheme

  • Understanding Attrition

  • Trade-off Pricing Research

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Tourism Focus Groups

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Website Development

  • Compliance Mystery Shopping

  • Driving business growth

  • Engaging adults back into education

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Brand Development

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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