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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Brand Development

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Website Development

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Loyalty Scheme

  • Luxury In-store Display

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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