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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Affinities Partner

  • Sports Facility Survey

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Housing Scheme Test

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Audience Development Plan

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Driving business growth

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Reader Satisfaction

  • Understanding Attrition

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Visitor Survey

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Website Development

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Brand Image Research

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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