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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Engaging adults back into education

  • New Expert Information Product

  • Affinities Partner

  • Audience Development Plan

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Website Development

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Brand Image Research

  • Competitor Mystery Shopping

  • Driving business growth

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Global Advertising Campaign

  • Strategic Brand Development

  • Product Development using Ethnography

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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