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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Website Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Development of the Direct Offering

  • Affinities Partner

  • Driving business growth

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Loyalty Scheme

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Brand Development

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Audience Development Plan

  • Prototype Evaluation

  • New Expert Information Product

  • Housing Scheme Test

  • Global Advertising Campaign

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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