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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Public Consultation - Waste

  • Brand Development

  • New Expert Information Product

  • Website Development

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Understanding Attrition

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Affinities Partner

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Audience Development Plan

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Driving business growth

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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