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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • New Expert Information Product

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Reader Satisfaction

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Development

  • Engaging adults back into education

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Sports Facility Survey

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Brand Image Research

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Website Development

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Global Advertising Campaign

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Brand Development & Product Screening

  • Visitor Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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