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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Audience Development Plan

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Broker Relationship Survey

  • Housing Scheme Test

  • New Expert Information Product

  • Loyalty Scheme

  • Prototype Evaluation

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Visitor Survey

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Driving business growth

  • Affinities Partner

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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