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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Visitor Survey

  • Development of the Direct Offering

  • New Expert Information Product

  • Website Development

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Staff Surveys

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Driving business growth

  • Brand Development

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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