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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • New Expert Information Product

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Staff Surveys

  • Prototype Evaluation

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Brand Development

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Housing Scheme Test

  • Website Development

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Luxury In-store Display

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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