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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Brand Development

  • Broker Relationship Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Website Development

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Visitor Survey

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Brand Image Research

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us