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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Housing Scheme Test

  • Brand Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Affinities Partner

  • Luxury In-store Display

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Trade-off Pricing Research

  • Understanding Attrition

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Driving business growth

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Visitor Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Website Development

  • Understanding Local Business Needs

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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