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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Website Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Brand Image Research

  • Staff Surveys

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Engaging adults back into education

  • Understanding Local Business Needs

  • New Expert Information Product

  • Understanding Attrition

  • Visitor Survey

  • Audience Development Plan

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Brand Development

  • Housing Scheme Test

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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