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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Affinities Partner

  • Engaging adults back into education

  • Sports Facility Survey

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Staff Surveys

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Visitor Survey

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Brand Development

  • Understanding Attrition

  • Reader Satisfaction

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Audience Development Plan

  • Developing marketing materials for new products

  • Brand Image Research

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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