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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

  • Luxury In-store Display

  • International Satisfaction & Development

  • Driving business growth

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Brand Development

  • Understanding Customer Pricing

  • Brand Image Research

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Website Development

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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