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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Reader Satisfaction

  • Visitor Survey

  • Revitalising Existing Brand

  • Brand Development

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Website Development

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Audience Development Plan

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Staff Surveys

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Plasterboard Packaging Research

  • Affinities Partner

  • Engaging adults back into education

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Public Consultation - Waste

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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