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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Website Development

  • Brand Development

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Brand Image Research

  • Tourism Focus Groups

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Affinities Partner

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Engaging adults back into education

  • Development of the Direct Offering

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Broker Relationship Survey

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Driving business growth

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Visitor Survey

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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