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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Tourism Focus Groups

  • New Expert Information Product

  • Comms testing alongside NPD

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Website Development

  • Sports Facility Survey

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Driving business growth

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Brand Development

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Brand Image Research

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Staff Surveys

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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