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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Driving business growth

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Visitor Survey

  • Loyalty Scheme

  • Strategic Brand Development

  • Affinities Partner

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Staff Surveys

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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