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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Development

  • Loyalty Scheme

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Luxury In-store Display

  • Strategic Brand Development

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Website Development

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Attrition

  • Understanding Customer Pricing

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Driving business growth

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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