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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Website Development

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Product Development using Ethnography

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Brand Image Research

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Housing Scheme Test

  • Driving business growth

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Reader Satisfaction

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Staff Surveys

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us