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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Website Development

  • New Expert Information Product

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Sports Facility Survey

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Understanding Attrition

  • Product Development using Ethnography

  • Staff Surveys

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Visitor Survey

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Affinities Partner

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us