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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Product Development using Ethnography

  • Website Development

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Brand Development

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Strategic Brand Development

  • Visitor Survey

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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