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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Brand Image Research

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Engaging adults back into education

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Understanding Attrition

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Brand Development

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us