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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Brand Development

  • Product Development using Ethnography

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Understanding Attrition

  • New Expert Information Product

  • Staff Surveys

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Affinities Partner

  • Website Development

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Audience Development Plan

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Loyalty Scheme

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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