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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Reader Satisfaction

  • Website Development

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Visitor Survey

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Tourism Focus Groups

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Staff Surveys

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Brand Development

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Audience Development Plan

  • Global Advertising Campaign

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us