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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Sports Facility Survey

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Staff Surveys

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Comms testing alongside NPD

  • Website Development

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Audience Development Plan

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Brand Development

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Engaging adults back into education

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Visitor Survey

  • Reader Satisfaction

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us