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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Strategic Brand Development

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Visitor Survey

  • Sports Facility Survey

  • New Expert Information Product

  • Broker Relationship Survey

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Development

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Staff Surveys

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Website Development

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Driving business growth

  • Understanding Attrition

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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