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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Reader Satisfaction

  • Staff Surveys

  • Engaging adults back into education

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Luxury In-store Display

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Driving business growth

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Affinities Partner

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Visitor Survey

  • Understanding Attrition

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Website Development

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Audience Development Plan

  • Sports Facility Survey

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Brand Development

  • Communication: New and existing financial products

  • Brand Image Research

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us