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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Driving business growth

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Loyalty Scheme

  • Broker Relationship Survey

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Reader Satisfaction

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Luxury In-store Display

  • Staff Surveys

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Brand Development

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us