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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Prototype Evaluation

  • Visitor Survey

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Staff Surveys

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Understanding Attrition

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Affinities Partner

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Brand Image Research

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Compliance Mystery Shopping

  • Website Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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