Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Image Research

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Affinities Partner

  • Brand Development

  • Strategic Brand Development

  • Broker Relationship Survey

  • Staff Surveys

  • Audience Development Plan

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Understanding Attrition

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Website Development

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Driving business growth

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us