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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Brand Development

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Reader Satisfaction

  • Sports Facility Survey

  • Understanding Attrition

  • Audience Development Plan

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Staff Surveys

  • Global Advertising Campaign

  • Loyalty Scheme

  • Driving business growth

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Luxury In-store Display

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Website Development

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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