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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Staff Surveys

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Website Development

  • Affinities Partner

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Engaging adults back into education

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Driving business growth

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Understanding Attrition

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us