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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Staff Surveys

  • Driving business growth

  • Brand Development

  • Product Development using Ethnography

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Broker Relationship Survey

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Website Development

  • Affinities Partner

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Visitor Survey

  • Prototype Evaluation

  • Luxury In-store Display

  • Public Consultation - Waste

  • Audience Development Plan

  • Engaging adults back into education

  • Reader Satisfaction

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us