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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Housing Scheme Test

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Audience Development Plan

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Loyalty Scheme

  • Sports Facility Survey

  • Visitor Survey

  • Strategic Brand Development

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Affinities Partner

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Website Development

  • Reader Satisfaction

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Driving business growth

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Brand Development

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us