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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Brand Development

  • Development of the Direct Offering

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Brand Image Research

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Product Development using Ethnography

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Website Development

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • New Expert Information Product

  • Affinities Partner

  • Revitalising Existing Brand

  • Driving business growth

  • Public Consultation - Waste

  • Understanding Attrition

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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