Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Luxury In-store Display

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Brand Development

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Staff Surveys

  • Sports Facility Survey

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Website Development

  • Audience Development Plan

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Driving business growth

  • Development of the Direct Offering

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Strategic Brand Development

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Prototype Evaluation

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us