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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Public Consultation - Waste

  • Sports Facility Survey

  • Broker Relationship Survey

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Product Development using Ethnography

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Driving business growth

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Housing Scheme Test

  • Visitor Survey

  • Trade-off Pricing Research

  • Audience Development Plan

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Brand Development

  • Comms testing alongside NPD

  • Website Development

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us