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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Brand Image Research

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Brand Development

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Understanding Attrition

  • Staff Surveys

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Affinities Partner

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Website Development

  • Product Development using Ethnography

  • Visitor Survey

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Prototype Evaluation

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Strategic Brand Development

  • Reader Satisfaction

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us