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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Affinities Partner

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Prototype Evaluation

  • Visitor Survey

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Housing Scheme Test

  • Understanding Attrition

  • Brand Development

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Website Development

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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