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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Brand Development

  • Broker Relationship Survey

  • Sports Facility Survey

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Website Development

  • Reader Satisfaction

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • New Expert Information Product

  • Audience Development Plan

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us