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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Website Development

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Driving business growth

  • Engaging adults back into education

  • Public Consultation - Waste

  • Brand Development

  • Development of the Direct Offering

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Understanding Attrition

  • Strategic Brand Development

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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