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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Image Research

  • International Satisfaction & Development

  • Housing Scheme Test

  • Broker Relationship Survey

  • Visitor Survey

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Engaging adults back into education

  • Brand Development

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Website Development

  • Prototype Evaluation

  • Staff Surveys

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Understanding Attrition

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us