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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Prototype Evaluation

  • New Expert Information Product

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Brand Development

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Strategic Brand Development

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Visitor Survey

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Website Development

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us