Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Website Development

  • Affinities Partner

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Brand Development

  • Prototype Evaluation

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us