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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Affinities Partner

  • Website Development

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Global Advertising Campaign

  • Understanding Attrition

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Visitor Survey

  • Sports Facility Survey

  • Reader Satisfaction

  • Broker Relationship Survey

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Staff Surveys

  • Trade-off Pricing Research

  • Driving business growth

  • Luxury In-store Display

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us