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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Website Development

  • Prototype Evaluation

  • Brand Image Research

  • Plasterboard Packaging Research

  • Brand Development

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Visitor Survey

  • Audience Development Plan

  • Staff Surveys

  • New Expert Information Product

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us