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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Understanding Attrition

  • Visitor Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Website Development

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Brand Development

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Audience Development Plan

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Engaging adults back into education

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Cathedral Visitor Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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