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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Brand Image Research

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Audience Development Plan

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Visitor Survey

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Brand Development

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Website Development

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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