Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Reader Satisfaction

  • Sports Facility Survey

  • Website Development

  • Brand Image Research

  • Public Consultation - Council Tax

  • Driving business growth

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Luxury In-store Display

  • Development of the Direct Offering

  • Audience Development Plan

  • Brand Development

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Waste

  • Housing Scheme Test

  • Strategic Brand Development

  • Product Development using Ethnography

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Comms testing alongside NPD

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us