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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Image Research

  • Driving business growth

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Affinities Partner

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Staff Surveys

  • Tourism Focus Groups

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Product Development using Ethnography

  • Website Development

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Brand Development

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Comms testing alongside NPD

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us