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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Driving business growth

  • Affinities Partner

  • International Satisfaction & Development

  • New Expert Information Product

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Staff Surveys

  • Brand Image Research

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Website Development

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Development of the Direct Offering

  • Sports Facility Survey

  • Loyalty Scheme

  • Visitor Survey

  • Brand Development

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Understanding Attrition

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us