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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Developing marketing materials for new products

  • New Expert Information Product

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Audience Development Plan

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Website Development

  • Reader Satisfaction

  • Tourism Focus Groups

  • Visitor Survey

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Driving business growth

  • International Satisfaction & Development

  • Staff Surveys

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Representative panel building

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us