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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Affinities Partner

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Website Development

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Understanding Attrition

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Visitor Survey

  • Brand Development

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us