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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Visitor Survey

  • Engaging adults back into education

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Website Development

  • New Expert Information Product

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Understanding Attrition

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Plasterboard Packaging Research

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Audience Development Plan

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Driving business growth

  • Brand Development

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us