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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Website Development

  • Affinities Partner

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Brand Development

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Engaging adults back into education

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Visitor Survey

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Sports Facility Survey

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us