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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Sports Facility Survey

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Brand Image Research

  • Product Development using Ethnography

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Website Development

  • Global Advertising Campaign

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Staff Surveys

  • Brand Development

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us