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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Brand Development

  • Housing Scheme Test

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Reader Satisfaction

  • Driving business growth

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Website Development

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Brand Image Research

  • Staff Surveys

  • Development of the Direct Offering

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us