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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Visitor Survey

  • Affinities Partner

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Website Development

  • Loyalty Scheme

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Product Development using Ethnography

  • Driving business growth

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Brand Development

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us