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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Strategic Brand Development

  • Global Advertising Campaign

  • Loyalty Scheme

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Website Development

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Brand Development

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Affinities Partner

  • Driving business growth

  • Visitor Survey

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Development of the Direct Offering

  • Engaging adults back into education

  • Sports Facility Survey

  • Staff Surveys

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us