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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Engaging adults back into education

  • New Expert Information Product

  • Luxury In-store Display

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Reader Satisfaction

  • Website Development

  • Driving business growth

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Brand Development

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Understanding Attrition

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us