Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Website Development

  • Staff Surveys

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Brand Image Research

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • New Expert Information Product

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Loyalty Scheme

  • Understanding Attrition

  • Affinities Partner

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Visitor Survey

  • Brand Development

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us