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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • New Expert Information Product

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Understanding Attrition

  • Visitor Survey

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Prototype Evaluation

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Website Development

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Affinities Partner

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Brand Development

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us