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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Representative panel building

  • Brand Development

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Loyalty Scheme

  • Driving business growth

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Website Development

  • Prototype Evaluation

  • Brand Image Research

  • Staff Surveys

  • Global Advertising Campaign

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us