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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Comms testing alongside NPD

  • Visitor Survey

  • Global Advertising Campaign

  • Brand Development

  • Prototype Evaluation

  • Audience Development Plan

  • Driving business growth

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Website Development

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Affinities Partner

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us