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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Staff Surveys

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Visitor Survey

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Broker Relationship Survey

  • New Expert Information Product

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Audience Development Plan

  • Website Development

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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