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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Website Development

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Sports Facility Survey

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Brand Development

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Loyalty Scheme

  • Staff Surveys

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Driving business growth

  • International Competitor Mystery Shopping

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us