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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Website Development

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Affinities Partner

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Strategic Brand Development

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Brand Development

  • Visitor Survey

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Reader Satisfaction

  • Brand Image Research

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Understanding Local Business Needs

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us