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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Visitor Survey

  • Competitor Mystery Shopping

  • Brand Image Research

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Luxury In-store Display

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Website Development

  • Brand Development

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Driving business growth

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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