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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Website Development

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Brand Development

  • Global Advertising Campaign

  • Visitor Survey

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Audience Development Plan

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Brand Image Research

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Driving business growth

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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