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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Broker Relationship Survey

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Driving business growth

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Website Development

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Visitor Survey

  • Reader Satisfaction

  • Brand Development

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us