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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Affinities Partner

  • Luxury In-store Display

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Website Development

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Visitor Survey

  • Strategic Brand Development

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Engaging adults back into education

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • Driving business growth

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Brand Image Research

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us