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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Loyalty Scheme

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Reader Satisfaction

  • Broker Relationship Survey

  • Visitor Survey

  • Communication: New and existing financial products

  • Audience Development Plan

  • Website Development

  • Brand Development

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Luxury In-store Display

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • International Satisfaction & Development

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us