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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Sports Facility Survey

  • Understanding Attrition

  • International Satisfaction & Development

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Brand Development

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Website Development

  • Affinities Partner

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Revitalising Existing Brand

  • Brand Image Research

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us