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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Global Advertising Campaign

  • Understanding Attrition

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Engaging adults back into education

  • Visitor Survey

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Staff Surveys

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Strategic Brand Development

  • Luxury In-store Display

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Affinities Partner

  • Driving business growth

  • Brand Image Research

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Sports Facility Survey

  • Public Consultation - Waste

  • Website Development

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us