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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Product Development using Ethnography

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Brand Development

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Visitor Survey

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Loyalty Scheme

  • New Expert Information Product

  • Staff Surveys

  • Understanding Attrition

  • Driving business growth

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Website Development

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us