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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Understanding Local Business Needs

  • Driving business growth

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Brand Development

  • Reader Satisfaction

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Brand Image Research

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Website Development

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Loyalty Scheme

  • Luxury In-store Display

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us