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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Engaging adults back into education

  • Housing Scheme Test

  • Website Development

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Audience Development Plan

  • Sports Facility Survey

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Affinities Partner

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Understanding Attrition

  • Brand Development

  • Public Consultation - Waste

  • Prototype Evaluation

  • Global Advertising Campaign

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Brand Image Research

  • Staff Surveys

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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