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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Audience Development Plan

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Understanding Attrition

  • Visitor Survey

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Brand Development

  • New Expert Information Product

  • Luxury In-store Display

  • Brand Image Research

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Prototype Evaluation

  • Development of the Direct Offering

  • Website Development

  • Housing Scheme Test

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Staff Surveys

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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