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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Affinities Partner

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Brand Development

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Prototype Evaluation

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Visitor Survey

  • Product Development using Ethnography

  • Staff Surveys

  • Public Consultation - Waste

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Understanding Attrition

  • Strategic Brand Development

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us