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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Reader Satisfaction

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Visitor Survey

  • Audience Development Plan

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Understanding Attrition

  • Affinities Partner

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Brand Development

  • Global Advertising Campaign

  • Brand Image Research

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Website Development

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Driving business growth

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us