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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Website Development

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Understanding Attrition

  • Visitor Survey

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Brand Development

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Brand Image Research

  • Loyalty Scheme

  • Audience Development Plan

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us