Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Satisfaction & Development

  • Understanding Attrition

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Website Development

  • Sports Facility Survey

  • Development of the Direct Offering

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Development

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Brand Development & Product Screening

  • New Expert Information Product

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Visitor Survey

  • Driving business growth

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Staff Surveys

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Affinities Partner

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us