Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Strategic Brand Development

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Staff Surveys

  • Visitor Survey

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Website Development

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us