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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Brand Development

  • Affinities Partner

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Engaging adults back into education

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Driving business growth

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Website Development

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Understanding Attrition

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us