Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Brand Development

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Staff Surveys

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Luxury In-store Display

  • Website Development

  • Prototype Evaluation

  • Visitor Survey

  • Understanding Attrition

  • Loyalty Scheme

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Brand Image Research

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us