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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Loyalty Scheme

  • Visitor Survey

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Brand Image Research

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Reader Satisfaction

  • Website Development

  • Trade-off Pricing Research

  • Understanding Attrition

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Staff Surveys

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Driving business growth

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Broker Relationship Survey

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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