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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Website Development

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Brand Development

  • Housing Scheme Test

  • Loyalty Scheme

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Audience Development Plan

  • Understanding Attrition

  • Tourism Focus Groups

  • Sports Facility Survey

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Staff Surveys

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Driving business growth

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Visitor Survey

  • Brand Image Research

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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