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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Staff Surveys

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Driving business growth

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Strategic Brand Development

  • Brand Image Research

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • New Expert Information Product

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Affinities Partner

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Brand Development

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Website Development

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us