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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Brand Development

  • Website Development

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Audience Development Plan

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Sports Facility Survey

  • Staff Surveys

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Reader Satisfaction

  • International Satisfaction & Development

  • Strategic Brand Development

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Driving business growth

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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