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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Trade-off Pricing Research

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Driving business growth

  • Developing marketing materials for new products

  • Understanding Attrition

  • Brand Image Research

  • Brand Development

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Housing Scheme Test

  • Audience Development Plan

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Affinities Partner

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Website Development

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Staff Surveys

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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