Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Website Development

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Audience Development Plan

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Public Consultation - Waste

  • Brand Development

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Staff Surveys

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Reader Satisfaction

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Visitor Survey

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us