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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Staff Surveys

  • Public Consultation - Waste

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Understanding Attrition

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Global Advertising Campaign

  • Brand Image Research

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Website Development

  • Brand Development

  • Prototype Evaluation

  • New Expert Information Product

  • Strategic Brand Development

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Driving business growth

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us