Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Website Development

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Affinities Partner

  • Staff Surveys

  • New Expert Information Product

  • Broker Relationship Survey

  • Brand Development

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Prototype Evaluation

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Understanding Attrition

  • Understanding Local Business Needs

  • Strategic Brand Development

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Revitalising Existing Brand

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us