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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Website Development

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Staff Surveys

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Understanding Attrition

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Public Consultation - Waste

  • Strategic Brand Development

  • Visitor Survey

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Affinities Partner

  • Brand Development & Product Screening

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • International Satisfaction & Development

  • Brand Development

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us