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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Prototype Evaluation

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Reader Satisfaction

  • Website Development

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us