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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Understanding Attrition

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Website Development

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Brand Image Research

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Development of the Direct Offering

  • Brand Development

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us