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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Brand Image Research

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Driving business growth

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Reader Satisfaction

  • Global Advertising Campaign

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us