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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Staff Surveys

  • Developing marketing materials for new products

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Reader Satisfaction

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Understanding Attrition

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Brand Development

  • Visitor Survey

  • Website Development

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Driving business growth

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us