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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Staff Surveys

  • Sports Facility Survey

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Brand Image Research

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Affinities Partner

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Reader Satisfaction

  • Engaging adults back into education

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Brand Development

  • Website Development

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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