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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Trade-off Pricing Research

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Broker Relationship Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Engaging adults back into education

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Brand Development

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Staff Surveys

  • Website Development

  • Housing Scheme Test

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Visitor Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us