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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Affinities Partner

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Brand Development

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Brand Image Research

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Visitor Survey

  • Website Development

  • Loyalty Scheme

  • Product Development using Ethnography

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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