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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Brand Image Research

  • Broker Relationship Survey

  • Prototype Evaluation

  • Visitor Survey

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • New Expert Information Product

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Audience Development Plan

  • Driving business growth

  • Brand Development

  • Affinities Partner

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Tourism Focus Groups

  • Website Development

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us