Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Affinities Partner

  • Driving business growth

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Understanding Attrition

  • Prototype Evaluation

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Brand Development

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Website Development

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us