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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Housing Scheme Test

  • International Satisfaction & Development

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Sports Facility Survey

  • Website Development

  • Luxury In-store Display

  • Audience Development Plan

  • Prototype Evaluation

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Visitor Survey

  • New Expert Information Product

  • Reader Satisfaction

  • Loyalty Scheme

  • Staff Surveys

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us