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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Staff Surveys

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Driving business growth

  • Loyalty Scheme

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Audience Development Plan

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Brand Development

  • Affinities Partner

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Visitor Survey

  • Tourism Focus Groups

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us