Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • Tourism Focus Groups

  • Brand Image Research

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Audience Development Plan

  • Product Development using Ethnography

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Website Development

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Understanding Attrition

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Sports Facility Survey

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Brand Development

  • Staff Surveys

  • Driving business growth

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us