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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Brand Development

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Audience Development Plan

  • Understanding Attrition

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Staff Surveys

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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