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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Website Development

  • Sports Facility Survey

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Staff Surveys

  • Brand Image Research

  • New Expert Information Product

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Brand Development

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Driving business growth

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Prototype Evaluation

  • International Satisfaction & Development

  • Reader Satisfaction

  • Strategic Brand Development

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Understanding Attrition

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us