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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Affinities Partner

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Website Development

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Visitor Survey

  • Broker Relationship Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us