Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Brand Development

  • Website Development

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Housing Scheme Test

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Audience Development Plan

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us