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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Driving business growth

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Website Development

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Public Consultation - Waste

  • Brand Development

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Affinities Partner

  • Broker Relationship Survey

  • Audience Development Plan

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Strategic Brand Development

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Staff Surveys

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us