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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Understanding Attrition

  • Developing marketing materials for new products

  • Sports Facility Survey

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Audience Development Plan

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Brand Image Research

  • Housing Scheme Test

  • Reader Satisfaction

  • Prototype Evaluation

  • Staff Surveys

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Loyalty Scheme

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us