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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Driving business growth

  • New Expert Information Product

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Luxury In-store Display

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Website Development

  • Brand Image Research

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Brand Development

  • Staff Surveys

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Sports Facility Survey

  • International Satisfaction & Development

  • Strategic Brand Development

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us