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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • New Expert Information Product

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Loyalty Scheme

  • Luxury In-store Display

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Brand Image Research

  • Housing Scheme Test

  • Reader Satisfaction

  • Audience Development Plan

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Website Development

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Staff Surveys

  • Broker Relationship Survey

  • Sports Facility Survey

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Brand Development

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Visitor Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us