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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Website Development

  • Brand Development

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Visitor Survey

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Broker Relationship Survey

  • Understanding Attrition

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Brand Image Research

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us