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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Staff Surveys

  • Product Development using Ethnography

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Attrition

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Visitor Survey

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • New Expert Information Product

  • Affinities Partner

  • Development of the Direct Offering

  • Brand Development

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Audience Development Plan

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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