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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Understanding Attrition

  • Strategic Brand Development

  • Visitor Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Staff Surveys

  • Audience Development Plan

  • Broker Relationship Survey

  • Brand Development

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Sports Facility Survey

  • Brand Image Research

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Representative panel building

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Affinities Partner

  • New Expert Information Product

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Website Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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