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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Website Development

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Brand Development

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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