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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Staff Surveys

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Housing Scheme Test

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Driving business growth

  • Brand Image Research

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Affinities Partner

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Brand Development

  • Website Development

  • Prototype Evaluation

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us