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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Affinities Partner

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Brand Image Research

  • Brand Development

  • Visitor Survey

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Engaging adults back into education

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Global Advertising Campaign

  • Website Development

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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