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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Broker Relationship Survey

  • Understanding Attrition

  • Audience Development Plan

  • Engaging adults back into education

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Brand Development

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Driving business growth

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Visitor Survey

  • Affinities Partner

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Reader Satisfaction

  • Website Development

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us