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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Affinities Partner

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Prototype Evaluation

  • Brand Development

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • New Expert Information Product

  • Driving business growth

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Strategic Brand Development

  • Luxury In-store Display

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Website Development

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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