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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Image Research

  • Brand Development & Product Screening

  • Driving business growth

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Staff Surveys

  • Developing marketing materials for new products

  • New Expert Information Product

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Loyalty Scheme

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Website Development

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Affinities Partner

  • Brand Development

  • Visitor Survey

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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