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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Sports Facility Survey

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Driving business growth

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Staff Surveys

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Development of the Direct Offering

  • Loyalty Scheme

  • Brand Image Research

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Affinities Partner

  • Luxury In-store Display

  • Website Development

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us