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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Reader Satisfaction

  • New Expert Information Product

  • International Satisfaction & Development

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Audience Development Plan

  • Understanding Attrition

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Prototype Evaluation

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Website Development

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Visitor Survey

  • Brand Development

  • Global Advertising Campaign

  • Driving business growth

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us