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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Website Development

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Development of the Direct Offering

  • Loyalty Scheme

  • Understanding Attrition

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Visitor Survey

  • Driving business growth

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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