Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Audience Development Plan

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Affinities Partner

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Engaging adults back into education

  • Luxury In-store Display

  • Loyalty Scheme

  • Brand Image Research

  • Driving business growth

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Brand Development & Product Screening

  • Website Development

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us