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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Broker Relationship Survey

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Brand Development

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Understanding Attrition

  • Engaging adults back into education

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Website Development

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Driving business growth

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Visitor Survey

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Staff Surveys

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Global Advertising Campaign

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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