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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Driving business growth

  • Global Advertising Campaign

  • Prototype Evaluation

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Communication: New and existing financial products

  • Brand Development

  • Competitor Mystery Shopping

  • Brand Image Research

  • Trade-off Pricing Research

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Visitor Survey

  • Understanding Attrition

  • Engaging adults back into education

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Website Development

  • Understanding Local Business Needs

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us