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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • New Expert Information Product

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Developing marketing materials for new products

  • Understanding Attrition

  • Staff Surveys

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Website Development

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Global Advertising Campaign

  • Driving business growth

  • Product Development using Ethnography

  • Strategic Brand Development

  • Brand Image Research

  • Audience Development Plan

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Loyalty Scheme

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us