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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Global Advertising Campaign

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Visitor Survey

  • Revitalising Existing Brand

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Staff Surveys

  • Broker Relationship Survey

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Website Development

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Brand Image Research

  • Understanding Attrition

  • Brand Development

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Affinities Partner

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us