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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Visitor Survey

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Tourism Focus Groups

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Staff Surveys

  • Website Development

  • Sports Facility Survey

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Reader Satisfaction

  • Global Advertising Campaign

  • Audience Development Plan

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Brand Development

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us