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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Affinities Partner

  • Prototype Evaluation

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Waste

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Strategic Brand Development

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Understanding Attrition

  • Communication: New and existing financial products

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us