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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Website Development

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • New Expert Information Product

  • Driving business growth

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Loyalty Scheme

  • Affinities Partner

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Visitor Survey

  • Reader Satisfaction

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Brand Image Research

  • Product Development using Ethnography

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Staff Surveys

  • Brand Development

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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