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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Reader Satisfaction

  • Product Development using Ethnography

  • Housing Scheme Test

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Staff Surveys

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Website Development

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us