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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Engaging adults back into education

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Prototype Evaluation

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Driving business growth

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Website Development

  • Understanding Attrition

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Brand Development

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us