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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Prototype Evaluation

  • Sports Facility Survey

  • Audience Development Plan

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Housing Scheme Test

  • Reader Satisfaction

  • Staff Surveys

  • Competitor Mystery Shopping

  • Driving business growth

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Brand Development

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Website Development

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Understanding Attrition

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us