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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • New Expert Information Product

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Affinities Partner

  • Driving business growth

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Visitor Survey

  • Website Development

  • Public Consultation - Waste

  • Understanding Attrition

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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