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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Product Development using Ethnography

  • Website Development

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Audience Development Plan

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Brand Development

  • Strategic Brand Development

  • Understanding Customer Pricing

  • New Expert Information Product

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Visitor Survey

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Loyalty Scheme

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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