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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Staff Surveys

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Driving business growth

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Understanding Attrition

  • Loyalty Scheme

  • New Expert Information Product

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Website Development

  • Affinities Partner

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Luxury In-store Display

  • Brand Development

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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