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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Staff Surveys

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Driving business growth

  • Product Development using Ethnography

  • Brand Development

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Public Consultation - Waste

  • Audience Development Plan

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Affinities Partner

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Visitor Survey

  • Understanding Attrition

  • Website Development

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us