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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Brand Development

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Driving business growth

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Affinities Partner

  • Development of the Direct Offering

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Audience Development Plan

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Website Development

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us