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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Driving business growth

  • Brand Image Research

  • Loyalty Scheme

  • Engaging adults back into education

  • Audience Development Plan

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Prototype Evaluation

  • Staff Surveys

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Website Development

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Brand Development

  • Understanding Local Business Needs

  • Visitor Survey

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Affinities Partner

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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