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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Local Business Needs

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Loyalty Scheme

  • Broker Relationship Survey

  • Audience Development Plan

  • Brand Development & Product Screening

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Website Development

  • Affinities Partner

  • Visitor Survey

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Strategic Brand Development

  • New Expert Information Product

  • Tourism Focus Groups

  • Engaging adults back into education

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us