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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Driving business growth

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Website Development

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Loyalty Scheme

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Engaging adults back into education

  • Brand Development

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Prototype Evaluation

  • Broker Relationship Survey

  • Tourism Focus Groups

  • New Expert Information Product

  • Sports Facility Survey

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us