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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Driving business growth

  • New Expert Information Product

  • Understanding Attrition

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Website Development

  • Brand Development

  • Brand Image Research

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Audience Development Plan

  • Revitalising Existing Brand

  • Visitor Survey

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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