Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Driving business growth

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Website Development

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • New Expert Information Product

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Staff Surveys

  • Comms testing alongside NPD

  • Visitor Survey

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Sports Facility Survey

  • Global Advertising Campaign

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Affinities Partner

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Housing Scheme Test

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us