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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Strategic Brand Development

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Reader Satisfaction

  • Affinities Partner

  • Loyalty Scheme

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Driving business growth

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Website Development

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Visitor Survey

  • Engaging adults back into education

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Sports Facility Survey

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us