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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Website Development

  • International Satisfaction & Development

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Affinities Partner

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Brand Image Research

  • Engaging adults back into education

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Driving business growth

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • New Expert Information Product

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Waste

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Brand Development

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us