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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Brand Image Research

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • New Expert Information Product

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Developing marketing materials for new products

  • Staff Surveys

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Website Development

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Brand Development

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Sports Facility Survey

  • Driving business growth

  • Engaging adults back into education

  • Prototype Evaluation

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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