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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Staff Surveys

  • Loyalty Scheme

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Website Development

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Broker Relationship Survey

  • Strategic Brand Development

  • Engaging adults back into education

  • Affinities Partner

  • Luxury In-store Display

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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