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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Website Development

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Luxury In-store Display

  • Driving business growth

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Brand Image Research

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Affinities Partner

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Trade-off Pricing Research

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Staff Surveys

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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