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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Engaging adults back into education

  • Broker Relationship Survey

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Prototype Evaluation

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • New Expert Information Product

  • Understanding Attrition

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Tourism Focus Groups

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Driving business growth

  • Website Development

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us