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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Strategic Brand Development

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Driving business growth

  • Website Development

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Staff Surveys

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Brand Development

  • Comms testing alongside NPD

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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