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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Website Development

  • Audience Development Plan

  • Brand Development

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Tourism Focus Groups

  • Sports Facility Survey

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Driving business growth

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • New Expert Information Product

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Visitor Survey

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us