Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Affinities Partner

  • Audience Development Plan

  • New Expert Information Product

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Website Development

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Attrition

  • Brand Development

  • Public Consultation - Council Tax

  • Brand Image Research

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Broker Relationship Survey

  • Reader Satisfaction

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us