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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Affinities Partner

  • Brand Image Research

  • Brand Development

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Luxury In-store Display

  • Website Development

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Audience Development Plan

  • Driving business growth

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Sports Facility Survey

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us