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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Affinities Partner

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Product Development using Ethnography

  • Sports Facility Survey

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Housing Scheme Test

  • Luxury In-store Display

  • Audience Development Plan

  • Visitor Survey

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Staff Surveys

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Brand Development

  • Driving business growth

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us