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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Waste

  • Brand Development

  • Strategic Brand Development

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Reader Satisfaction

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Image Research

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Driving business growth

  • Broker Relationship Survey

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Loyalty Scheme

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Website Development

  • Revitalising Existing Brand

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us