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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Public Consultation - Waste

  • Brand Development

  • Development of the Direct Offering

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Website Development

  • Housing Scheme Test

  • Global Advertising Campaign

  • Loyalty Scheme

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Visitor Survey

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Staff Surveys

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us