Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Strategic Brand Development

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Brand Development

  • Brand Image Research

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Housing Scheme Test

  • Global Advertising Campaign

  • Prototype Evaluation

  • Visitor Survey

  • Product Development using Ethnography

  • Website Development

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Driving business growth

  • Engaging adults back into education

  • Public Consultation - Waste

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Staff Surveys

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Affinities Partner

  • Understanding Local Business Needs

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us