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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • New Expert Information Product

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Visitor Survey

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Brand Image Research

  • Communication: New and existing financial products

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Attrition

  • Website Development

  • Staff Surveys

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Audience Development Plan

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Brand Development

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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