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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Prototype Evaluation

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Brand Development

  • Broker Relationship Survey

  • Affinities Partner

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • New Expert Information Product

  • Strategic Brand Development

  • Understanding Attrition

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Website Development

  • Visitor Survey

  • Public Consultation - Waste

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us