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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Brand Image Research

  • Product Development using Ethnography

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Reader Satisfaction

  • Housing Scheme Test

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Website Development

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Staff Surveys

  • Understanding Attrition

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Driving business growth

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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