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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Brand Image Research

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Affinities Partner

  • Luxury In-store Display

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Website Development

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Brand Development

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Audience Development Plan

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Prototype Evaluation

  • Strategic Brand Development

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us