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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • New Expert Information Product

  • Brand Image Research

  • Development of the Direct Offering

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Audience Development Plan

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Website Development

  • Driving business growth

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Staff Surveys

  • Revitalising Existing Brand

  • Brand Development

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Visitor Survey

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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