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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Understanding Attrition

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Audience Development Plan

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Engaging adults back into education

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Website Development

  • Visitor Survey

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Brand Development & Product Screening

  • Driving business growth

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • New Expert Information Product

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Product Development using Ethnography

  • Strategic Brand Development

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us