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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Brand Image Research

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Audience Development Plan

  • Understanding Attrition

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Driving business growth

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Website Development

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Brand Development

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us