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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Visitor Survey

  • Public Consultation - Waste

  • Staff Surveys

  • Brand Image Research

  • Reader Satisfaction

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Website Development

  • Brand Development

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Comms testing alongside NPD

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Affinities Partner

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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