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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Brand Development

  • Prototype Evaluation

  • Audience Development Plan

  • New Expert Information Product

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Visitor Survey

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Affinities Partner

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Understanding Attrition

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Website Development

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us