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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Brand Development

  • Brand Image Research

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Website Development

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Trade-off Pricing Research

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Affinities Partner

  • Driving business growth

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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