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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Driving business growth

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Staff Surveys

  • Developing marketing materials for new products

  • Visitor Survey

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Brand Development

  • Brand Image Research

  • New Expert Information Product

  • Strategic Brand Development

  • Reader Satisfaction

  • Website Development

  • Understanding Attrition

  • Public Consultation - Waste

  • Audience Development Plan

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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