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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Brand Development

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Driving business growth

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Reader Satisfaction

  • Affinities Partner

  • Staff Surveys

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Sports Facility Survey

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Understanding Attrition

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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