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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Product Development using Ethnography

  • Visitor Survey

  • Driving business growth

  • Brand Image Research

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Loyalty Scheme

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Brand Development

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Understanding Attrition

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Website Development

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Staff Surveys

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Sports Facility Survey

  • New Expert Information Product

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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