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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the use of Temporary Labour

  • Brand Development

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Staff Surveys

  • Affinities Partner

  • Communication: New and existing financial products

  • Visitor Survey

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Website Development

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Driving business growth

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Understanding Attrition

  • Tourism Focus Groups

  • Global Advertising Campaign

  • New Expert Information Product

  • Loyalty Scheme

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us