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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Brand Development

  • Global Advertising Campaign

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Affinities Partner

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Engaging adults back into education

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Driving business growth

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Website Development

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us