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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Visitor Survey

  • Engaging adults back into education

  • Broker Relationship Survey

  • Driving business growth

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Understanding Attrition

  • Sports Facility Survey

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Brand Image Research

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Loyalty Scheme

  • Brand Development

  • Strategic Brand Development

  • Reader Satisfaction

  • Staff Surveys

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Understanding Local Business Needs

  • Affinities Partner

  • Luxury In-store Display

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us