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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Strategic Brand Development

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Website Development

  • Staff Surveys

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Attrition

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Loyalty Scheme

  • Reader Satisfaction

  • Visitor Survey

  • Affinities Partner

  • Brand Development

  • Understanding Local Business Needs

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us