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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Prototype Evaluation

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Staff Surveys

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Strategic Brand Development

  • Website Development

  • Public Consultation - Waste

  • Driving business growth

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Affinities Partner

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us