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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Affinities Partner

  • Website Development

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Sports Facility Survey

  • Public Consultation - Waste

  • Prototype Evaluation

  • Brand Development

  • Luxury In-store Display

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Understanding Attrition

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us