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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Housing Scheme Test

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Website Development

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Brand Development

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Driving business growth

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Affinities Partner

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Development of the Direct Offering

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us