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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Staff Surveys

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Brand Image Research

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Driving business growth

  • Audience Development Plan

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Loyalty Scheme

  • Engaging adults back into education

  • New Expert Information Product

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Website Development

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Affinities Partner

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us