Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Staff Surveys

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Understanding Attrition

  • International Satisfaction & Development

  • Affinities Partner

  • Tourism Focus Groups

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Brand Development

  • Website Development

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us