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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Website Development

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Audience Development Plan

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Understanding Attrition

  • Brand Development & Product Screening

  • Loyalty Scheme

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Development of the Direct Offering

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Brand Development

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Brand Image Research

  • Prototype Evaluation

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Affinities Partner

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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