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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Visitor Survey

  • Housing Scheme Test

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Audience Development Plan

  • Prototype Evaluation

  • Reader Satisfaction

  • Product Development using Ethnography

  • Brand Image Research

  • Driving business growth

  • Brand Development

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Waste

  • Affinities Partner

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us