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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Brand Image Research

  • Public Consultation - Waste

  • Luxury In-store Display

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Affinities Partner

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Sports Facility Survey

  • Broker Relationship Survey

  • Audience Development Plan

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Driving business growth

  • Compliance Mystery Shopping

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us