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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Loyalty Scheme

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Understanding Attrition

  • Staff Surveys

  • Driving business growth

  • Affinities Partner

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Visitor Survey

  • Brand Development

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Strategic Brand Development

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Audience Development Plan

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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