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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Staff Surveys

  • Broker Relationship Survey

  • Website Development

  • Visitor Survey

  • New Expert Information Product

  • Brand Development

  • Affinities Partner

  • Audience Development Plan

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Driving business growth

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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