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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Loyalty Scheme

  • Audience Development Plan

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Staff Surveys

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Website Development

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Engaging adults back into education

  • New Expert Information Product

  • Housing Scheme Test

  • Driving business growth

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Affinities Partner

  • Compliance Mystery Shopping

  • Brand Development

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Visitor Survey

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us