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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Brand Image Research

  • International Satisfaction & Development

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Website Development

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Brand Development

  • Engaging adults back into education

  • Global Advertising Campaign

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Understanding Attrition

  • New Expert Information Product

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Audience Development Plan

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Strategic Brand Development

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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