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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Audience Development Plan

  • New Expert Information Product

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Website Development

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Brand Development

  • Brand Image Research

  • Global Advertising Campaign

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Sports Facility Survey

  • Visitor Survey

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Driving business growth

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us