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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Audience Development Plan

  • Comms testing alongside NPD

  • Visitor Survey

  • Public Consultation - Waste

  • Housing Scheme Test

  • Development of the Direct Offering

  • Staff Surveys

  • Brand Image Research

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Website Development

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Understanding Attrition

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Luxury In-store Display

  • Affinities Partner

  • Brand Development & Product Screening

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Brand Development

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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