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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Affinities Partner

  • Engaging adults back into education

  • Tourism Focus Groups

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Audience Development Plan

  • Staff Surveys

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Driving business growth

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Luxury In-store Display

  • Development of the Direct Offering

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Website Development

  • Brand Image Research

  • Housing Scheme Test

  • Global Advertising Campaign

  • Loyalty Scheme

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Brand Development

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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