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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Engaging adults back into education

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Reader Satisfaction

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Strategic Brand Development

  • Product Development using Ethnography

  • Driving business growth

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Affinities Partner

  • Understanding Attrition

  • Audience Development Plan

  • New Expert Information Product

  • Sports Facility Survey

  • Luxury In-store Display

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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