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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • New Expert Information Product

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Staff Surveys

  • Brand Development

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Luxury In-store Display

  • Sports Facility Survey

  • Understanding Attrition

  • Driving business growth

  • Product Development using Ethnography

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Website Development

  • Developing marketing materials for new products

  • Audience Development Plan

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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