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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Website Development

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Visitor Survey

  • Driving business growth

  • Housing Scheme Test

  • Affinities Partner

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Staff Surveys

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Brand Development

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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