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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Brand Development

  • Visitor Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Brand Image Research

  • Housing Scheme Test

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Website Development

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Driving business growth

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Audience Development Plan

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Engaging adults back into education

  • Strategic Brand Development

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Affinities Partner

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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