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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Website Development

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Brand Development

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Driving business growth

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Understanding Customer Pricing

  • Strategic Brand Development

  • International Satisfaction & Development

  • Housing Scheme Test

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Understanding Attrition

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us