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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Waste

  • Staff Surveys

  • Website Development

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Strategic Brand Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Brand Development

  • International Satisfaction & Development

  • Sports Facility Survey

  • Reader Satisfaction

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • New Expert Information Product

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Tourism Focus Groups

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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