Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Understanding Attrition

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Luxury In-store Display

  • Staff Surveys

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Development

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Affinities Partner

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us