Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • New Expert Information Product

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Visitor Survey

  • Housing Scheme Test

  • Affinities Partner

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Website Development

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Staff Surveys

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us