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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Broker Relationship Survey

  • Website Development

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Brand Development

  • New Expert Information Product

  • Reader Satisfaction

  • Development of the Direct Offering

  • Visitor Survey

  • Global Advertising Campaign

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us