Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Brand Development

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Website Development

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • New Expert Information Product

  • Loyalty Scheme

  • Staff Surveys

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Reader Satisfaction

  • Luxury In-store Display

  • Driving business growth

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Tourism Focus Groups

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us