Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Website Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Driving business growth

  • Housing Scheme Test

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Visitor Survey

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Staff Surveys

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Brand Development

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us