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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Engaging adults back into education

  • Loyalty Scheme

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Website Development

  • Public Consultation - Council Tax

  • Brand Development

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Reader Satisfaction

  • Sports Facility Survey

  • Audience Development Plan

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Understanding Attrition

  • International Satisfaction & Development

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us