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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Global Advertising Campaign

  • Luxury In-store Display

  • Engaging adults back into education

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Strategic Brand Development

  • Visitor Survey

  • International Satisfaction & Development

  • Sports Facility Survey

  • Revitalising Existing Brand

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Website Development

  • Brand Development

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Affinities Partner

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us