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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Product Development using Ethnography

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Audience Development Plan

  • Luxury In-store Display

  • Brand Image Research

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Website Development

  • Understanding Customer Pricing

  • Understanding Attrition

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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