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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Public Consultation - Waste

  • Staff Surveys

  • Visitor Survey

  • Prototype Evaluation

  • Audience Development Plan

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Brand Development

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Understanding Attrition

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Website Development

  • Driving business growth

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Development of the Direct Offering

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Brand Image Research

  • Representative panel building

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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