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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Global Advertising Campaign

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Affinities Partner

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Brand Development

  • Driving business growth

  • Loyalty Scheme

  • Visitor Survey

  • Public Consultation - Waste

  • Luxury In-store Display

  • Website Development

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us