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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Satisfaction & Development

  • Understanding Attrition

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Brand Development

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Website Development

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Global Advertising Campaign

  • Driving business growth

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Audience Development Plan

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Brand Image Research

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Product Development using Ethnography

  • New Expert Information Product

  • Visitor Survey

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us