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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Driving business growth

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Website Development

  • Staff Surveys

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Audience Development Plan

  • New Expert Information Product

  • Reader Satisfaction

  • Brand Development

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Visitor Survey

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us