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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Brand Image Research

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Staff Surveys

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Audience Development Plan

  • Prototype Evaluation

  • Brand Development & Product Screening

  • New Expert Information Product

  • Brand Development

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Strategic Brand Development

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Affinities Partner

  • Engaging adults back into education

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us