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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Waste

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Development of the Direct Offering

  • Website Development

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Understanding Attrition

  • Audience Development Plan

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Brand Development

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Engaging adults back into education

  • New Expert Information Product

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Driving business growth

  • International Satisfaction & Development

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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