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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Luxury In-store Display

  • Staff Surveys

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Brand Image Research

  • Visitor Survey

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Sports Facility Survey

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Website Development

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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