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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Luxury In-store Display

  • Staff Surveys

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • New Expert Information Product

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Website Development

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Audience Development Plan

  • Visitor Survey

  • Brand Development

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us