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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Visitor Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Driving business growth

  • Comms testing alongside NPD

  • Brand Development

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Public Consultation - Waste

  • Luxury In-store Display

  • Global Advertising Campaign

  • Staff Surveys

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Strategic Brand Development

  • Broker Relationship Survey

  • Prototype Evaluation

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Communication: New and existing financial products

  • Understanding Attrition

  • Loyalty Scheme

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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