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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Audience Development Plan

  • Developing marketing materials for new products

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Staff Surveys

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Strategic Brand Development

  • Global Advertising Campaign

  • Engaging adults back into education

  • Visitor Survey

  • Broker Relationship Survey

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Website Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Brand Development

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Driving business growth

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us