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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Visitor Survey

  • Broker Relationship Survey

  • Staff Surveys

  • Website Development

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Housing Scheme Test

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Strategic Brand Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Affinities Partner

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us