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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Website Development

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Development of the Direct Offering

  • Visitor Survey

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Public Consultation - Waste

  • Sports Facility Survey

  • Trade-off Pricing Research

  • New Expert Information Product

  • Product Development using Ethnography

  • Staff Surveys

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Driving business growth

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us