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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Driving business growth

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Website Development

  • Help Desk Mystery Shopping

  • Brand Development

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Staff Surveys

  • Audience Development Plan

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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