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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • New Expert Information Product

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Brand Development

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Public Consultation - Waste

  • Reader Satisfaction

  • Product Development using Ethnography

  • Visitor Survey

  • Global Advertising Campaign

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Strategic Brand Development

  • Understanding Attrition

  • Developing marketing materials for new products

  • Affinities Partner

  • Staff Surveys

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Broker Relationship Survey

  • Website Development

  • Housing Scheme Test

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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