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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Strategic Brand Development

  • Loyalty Scheme

  • Housing Scheme Test

  • Audience Development Plan

  • Prototype Evaluation

  • Sports Facility Survey

  • Affinities Partner

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Website Development

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • New Expert Information Product

  • Brand Image Research

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Brand Development

  • Staff Surveys

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us