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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Visitor Survey

  • Loyalty Scheme

  • Audience Development Plan

  • International Satisfaction & Development

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Compliance Mystery Shopping

  • Brand Development

  • Public Consultation - Waste

  • Driving business growth

  • Development of the Direct Offering

  • Brand Image Research

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Engaging adults back into education

  • Website Development

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us