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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Development of the Direct Offering

  • Driving business growth

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • New Expert Information Product

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Staff Surveys

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Public Consultation - Waste

  • Sports Facility Survey

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Understanding Attrition

  • Brand Image Research

  • Engaging adults back into education

  • Visitor Survey

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us