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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development

  • Sports Facility Survey

  • Website Development

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Staff Surveys

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Affinities Partner

  • New Expert Information Product

  • Prototype Evaluation

  • Visitor Survey

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Driving business growth

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Reader Satisfaction

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Brand Image Research

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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