Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Tourism Focus Groups

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Staff Surveys

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Brand Development

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Housing Scheme Test

  • Driving business growth

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Website Development

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Affinities Partner

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Audience Development Plan

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Brand Image Research

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us