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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Product Development using Ethnography

  • Audience Development Plan

  • Staff Surveys

  • Understanding Attrition

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Public Consultation - Waste

  • Reader Satisfaction

  • Driving business growth

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Website Development

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Affinities Partner

  • Housing Scheme Test

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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