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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Brand Image Research

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Website Development

  • Luxury In-store Display

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Staff Surveys

  • Driving business growth

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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