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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Engaging adults back into education

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Audience Development Plan

  • Understanding Attrition

  • Development of the Direct Offering

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Staff Surveys

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Website Development

  • Brand Image Research

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Brand Development

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us