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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Compliance Mystery Shopping

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Staff Surveys

  • Brand Development & Product Screening

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Visitor Survey

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Luxury In-store Display

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Brand Development

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Website Development

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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