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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Website Development

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Brand Development

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Housing Scheme Test

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Prototype Evaluation

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Affinities Partner

  • Staff Surveys

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Luxury In-store Display

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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