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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Staff Surveys

  • Public Consultation - Waste

  • Audience Development Plan

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Driving business growth

  • Luxury In-store Display

  • Brand Image Research

  • Strategic Brand Development

  • Visitor Survey

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Prototype Evaluation

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Website Development

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding Attrition

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Affinities Partner

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us