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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Broker Relationship Survey

  • Luxury In-store Display

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Brand Image Research

  • Driving business growth

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Staff Surveys

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Website Development

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Reader Satisfaction

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Public Consultation - Waste

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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