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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Brand Development

  • Website Development

  • Driving business growth

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Luxury In-store Display

  • Reader Satisfaction

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Housing Scheme Test

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Affinities Partner

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Representative panel building

  • Audience Development Plan

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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