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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Website Development

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Brand Development

  • Prototype Evaluation

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • New Expert Information Product

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Loyalty Scheme

  • Driving business growth

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us