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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Visitor Survey

  • Staff Surveys

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • New Expert Information Product

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Brand Development

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Understanding Attrition

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Affinities Partner

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us