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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Website Development

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Brand Development

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Understanding Attrition

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Visitor Survey

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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