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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Strategic Brand Development

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Staff Surveys

  • International Satisfaction & Development

  • Loyalty Scheme

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Housing Scheme Test

  • Understanding Attrition

  • Affinities Partner

  • Reader Satisfaction

  • Luxury In-store Display

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Website Development

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Audience Development Plan

  • Brand Development

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us