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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Website Development

  • Public Consultation - Waste

  • Driving business growth

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Affinities Partner

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Strategic Brand Development

  • Prototype Evaluation

  • Staff Surveys

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us