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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Brand Image Research

  • Trade-off Pricing Research

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Website Development

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Strategic Brand Development

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Staff Surveys

  • Sports Facility Survey

  • Audience Development Plan

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Driving business growth

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Visitor Survey

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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