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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Visitor Survey

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Staff Surveys

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Engaging adults back into education

  • Global Advertising Campaign

  • Brand Development

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Audience Development Plan

  • Strategic Brand Development

  • Website Development

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Reader Satisfaction

  • New Expert Information Product

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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