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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Sports Facility Survey

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Brand Image Research

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Luxury In-store Display

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Website Development

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • New Expert Information Product

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Affinities Partner

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Driving business growth

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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