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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Housing Scheme Test

  • Audience Development Plan

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Sports Facility Survey

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Brand Image Research

  • Global Advertising Campaign

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Affinities Partner

  • New Expert Information Product

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Engaging adults back into education

  • Website Development

  • Brand Development

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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