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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Revitalising Existing Brand

  • New Expert Information Product

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Housing Scheme Test

  • Staff Surveys

  • Reader Satisfaction

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Understanding Attrition

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Website Development

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Prototype Evaluation

  • Luxury In-store Display

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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