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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Housing Scheme Test

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Audience Development Plan

  • Website Development

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Staff Surveys

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Brand Development

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Driving business growth

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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