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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Development of the Direct Offering

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Website Development

  • Trade-off Pricing Research

  • Driving business growth

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Understanding Attrition

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Staff Surveys

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • International Satisfaction & Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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