Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Prototype Evaluation

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Staff Surveys

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Affinities Partner

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Visitor Survey

  • Reader Satisfaction

  • Understanding Attrition

  • Sports Facility Survey

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Brand Development

  • Product Development using Ethnography

  • Website Development

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Tourism Focus Groups

  • Driving business growth

  • Understanding Local Business Needs

  • Audience Development Plan

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us