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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Global Advertising Campaign

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Brand Development

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • New Expert Information Product

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Brand Image Research

  • International Satisfaction & Development

  • Reader Satisfaction

  • Driving business growth

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Website Development

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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