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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Affinities Partner

  • Housing Scheme Test

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Brand Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Brand Image Research

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Driving business growth

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Website Development

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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