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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Driving business growth

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Website Development

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Audience Development Plan

  • Understanding Local Business Needs

  • Affinities Partner

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Staff Surveys

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Visitor Survey

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Brand Development

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • New Expert Information Product

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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