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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Revitalising Existing Brand

  • Brand Image Research

  • Reader Satisfaction

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Affinities Partner

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Prototype Evaluation

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Representative panel building

  • Luxury In-store Display

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us