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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Global Advertising Campaign

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Visitor Survey

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Representative panel building

  • Website Development

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Brand Image Research

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • New Expert Information Product

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Broker Relationship Survey

  • Brand Development

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Affinities Partner

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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