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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Luxury In-store Display

  • Website Development

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Staff Surveys

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Affinities Partner

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Tourism Focus Groups

  • Strategic Brand Development

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Audience Development Plan

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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