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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Website Development

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Housing Scheme Test

  • Product Development using Ethnography

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Broker Relationship Survey

  • Luxury In-store Display

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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