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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Affinities Partner

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Brand Image Research

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Staff Surveys

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Strategic Brand Development

  • Luxury In-store Display

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Website Development

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Brand Development

  • Prototype Evaluation

  • Driving business growth

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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