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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Plasterboard Packaging Research

  • Brand Image Research

  • Tourism Focus Groups

  • Prototype Evaluation

  • Affinities Partner

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • New Expert Information Product

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Website Development

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Brand Development

  • Public Consultation - Waste

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Driving business growth

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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