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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Global Advertising Campaign

  • Website Development

  • Understanding the use of Temporary Labour

  • Brand Development

  • International Satisfaction & Development

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • New Expert Information Product

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Staff Surveys

  • Revitalising Existing Brand

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Brand Image Research

  • Luxury In-store Display

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Visitor Survey

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Prototype Evaluation

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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