Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Staff Surveys

  • Brand Image Research

  • Brand Development

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Affinities Partner

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Website Development

  • Sports Facility Survey

  • Understanding Attrition

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • New Expert Information Product

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us