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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Brand Image Research

  • Cathedral Visitor Survey

  • Website Development

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Loyalty Scheme

  • Broker Relationship Survey

  • Brand Development

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Development of the Direct Offering

  • Prototype Evaluation

  • Visitor Survey

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Luxury In-store Display

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Public Consultation - Waste

  • Staff Surveys

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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