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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Strategic Brand Development

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Affinities Partner

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Housing Scheme Test

  • Staff Surveys

  • Development of the Direct Offering

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Website Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Product Development using Ethnography

  • Loyalty Scheme

  • Engaging adults back into education

  • Understanding Attrition

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Visitor Survey

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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