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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Revitalising Existing Brand

  • Driving business growth

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Comms testing alongside NPD

  • Brand Development

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Engaging adults back into education

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Development of the Direct Offering

  • Brand Image Research

  • Understanding Attrition

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Affinities Partner

  • Sports Facility Survey

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Loyalty Scheme

  • Housing Scheme Test

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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