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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • New Expert Information Product

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Staff Surveys

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Affinities Partner

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Brand Development

  • Driving business growth

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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