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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Tourism Focus Groups

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Brand Development

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Driving business growth

  • Staff Surveys

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Website Development

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Visitor Survey

  • Broker Relationship Survey

  • Strategic Brand Development

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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