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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Website Development

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • New Expert Information Product

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Audience Development Plan

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Housing Scheme Test

  • Loyalty Scheme

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Sports Facility Survey

  • Affinities Partner

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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