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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Visitor Survey

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Audience Development Plan

  • International Satisfaction & Development

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Tourism Focus Groups

  • Driving business growth

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Brand Development

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Affinities Partner

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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