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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Reader Satisfaction

  • Engaging adults back into education

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Prototype Evaluation

  • Driving business growth

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Website Development

  • Affinities Partner

  • Loyalty Scheme

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Staff Surveys

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Brand Development

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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