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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Brand Image Research

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Driving business growth

  • Loyalty Scheme

  • New Expert Information Product

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Strategic Brand Development

  • Affinities Partner

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Brand Development

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Visitor Survey

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Audience Development Plan

  • Website Development

  • International Satisfaction & Development

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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