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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Affinities Partner

  • Visitor Survey

  • New Expert Information Product

  • Website Development

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Driving business growth

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Staff Surveys

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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