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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Driving business growth

  • Engaging adults back into education

  • Sports Facility Survey

  • Strategic Brand Development

  • Visitor Survey

  • Understanding Attrition

  • Reader Satisfaction

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Brand Development

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Website Development

  • Understanding Local Business Needs

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Affinities Partner

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Broker Relationship Survey

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Brand Image Research

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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