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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Brand Image Research

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Brand Development

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Website Development

  • Comms testing alongside NPD

  • New Expert Information Product

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Understanding Attrition

  • Visitor Survey

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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