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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Developing marketing materials for new products

  • Brand Development

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Tourism Focus Groups

  • Affinities Partner

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • New Expert Information Product

  • Loyalty Scheme

  • Brand Image Research

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Driving business growth

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Website Development

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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