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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Website Development

  • Housing Scheme Test

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Brand Development

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Driving business growth

  • Visitor Survey

  • Brand Image Research

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Sports Facility Survey

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Reader Satisfaction

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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