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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Waste

  • Brand Image Research

  • Sports Facility Survey

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Affinities Partner

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Loyalty Scheme

  • Audience Development Plan

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Brand Development

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Website Development

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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