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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Audience Development Plan

  • Loyalty Scheme

  • Product Development using Ethnography

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Brand Image Research

  • Public Consultation - Waste

  • Visitor Survey

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Strategic Brand Development

  • Luxury In-store Display

  • Affinities Partner

  • International Satisfaction & Development

  • Brand Development

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • New Expert Information Product

  • Website Development

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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