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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Visitor Survey

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Prototype Evaluation

  • Brand Development

  • Driving business growth

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Brand Image Research

  • International Satisfaction & Development

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Affinities Partner

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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