Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Brand Development

  • Visitor Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Public Consultation - Waste

  • Prototype Evaluation

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Loyalty Scheme

  • Tourism Focus Groups

  • New Expert Information Product

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Brand Image Research

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Website Development

  • International Satisfaction & Development

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us