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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Housing Scheme Test

  • Website Development

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Luxury In-store Display

  • Broker Relationship Survey

  • Engaging adults back into education

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Brand Image Research

  • Communication: New and existing financial products

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Driving business growth

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Staff Surveys

  • New Expert Information Product

  • Developing marketing materials for new products

  • Visitor Survey

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Affinities Partner

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Audience Development Plan

  • Trade-off Pricing Research

  • Brand Development

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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