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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Understanding Attrition

  • Brand Development

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Website Development

  • Brand Image Research

  • Broker Relationship Survey

  • Visitor Survey

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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