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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Development of the Direct Offering

  • Brand Development

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Audience Development Plan

  • Reader Satisfaction

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Affinities Partner

  • Sports Facility Survey

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Website Development

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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