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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Engaging adults back into education

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Brand Development

  • Brand Development & Product Screening

  • Brand Image Research

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Website Development

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Driving business growth

  • Strategic Brand Development

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Visitor Survey

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Affinities Partner

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Prototype Evaluation

  • International Satisfaction & Development

  • Sports Facility Survey

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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