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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Development of the Direct Offering

  • Driving business growth

  • Brand Image Research

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Website Development

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Strategic Brand Development

  • International Satisfaction & Development

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Brand Development

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Prototype Evaluation

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Understanding Attrition

  • New Expert Information Product

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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